The 4 Cs of Social Media

The 4 C's of Social Media



How Tech Buyers Are Using Social Media



Essential strategies to boost your next campaign



CreateYourNextCustomer.com proudly presents a new infographic to show the 4 most effective strategies to overcome a lack of resources and get social media campaigns ahead of the curve!



CONTENT

Sharing & using valued content is the glue for social media engagement and important in the early stages of researching technology purchases.



59% of technology professionals use social media to learn about new products,services and technologies



45% use social media to learn about new companies and brands



Key Take Away

Provide insights that match your customers' needs

Review trending topics to capitalize on what's popular and participate in ongoing conversations.



CONVERSATIONS

More conversations,less promotion.Listen monitor and respond to your customers on social media,the quicker the better.



IT Professional Say...



69% expect a response from vendors "within a day or two"



22% expect a response from vendors "within HOURS"



IT Marketers Say...



Only 51% Check social media mentions several times a day



Only 39% use 3rd-party apps to monitor social media mentions of their company



Key Take Away

Listen to when,where and how IT Pros want to engage

It doesn't have to be all sales all the time.Create monitoring streams for your strategic keywords.Look for interest signals like 'want','need','love' and strategically reach out when it's appropriate.Find influencers,join conversations.



COMMUNITY

Learning happens from peers and experts around similar professional roles, areas of need or interest,and discussion on real issues.



IT Professionals Say

76% have NOT engaged with ads on social media networks



IT Marketers Say

69% are not yet running ads on social networks



Key Take Away

Start a conversation!

Community is built through high-value content,peer and thought leader exchange of ideas, and pros sharing advice and experiences - NOT ADS.



CONNECTIONS

All channels are not created equal;prioritize the social channels where your prospects and influencers spend time.LinkedIn is powerful for content;Twitter for news and new,quick bites;YouTube and Slideshare for how-to info;and Facebook for trends.Pulse your customers,test new social channels.



Social Media Is Now A Top Information Source

For Tech Pros-Personally & Professionally!

88% LinkedIn

62% Twitter

58% Youtube

52% Google+

40% Facebook

of tech professionals who use social media for personal & professional use



Find Influencers To Build A Network Of Connections



Key Take Away

Target influencers who can spread your message. SThe 4 C's of Social Mediä ..... How Tech Buyers Are Using Social Media Essential strategies to boost your next campaign CreateYourNextCustomer.com proudly presents a new infographic to show the 4 most effective strategies to overcome a lack of resources and get social media campaigns ahead of the curve! CONTENT Sharing & using valued content is the glue for social media engagement and important in the early stages of researching technology purchases. methods eam inno con methe per in enew I Aero 59%u deveTOm cess of technology professionals use social media to learn about new products, services and technologies tfolio pat 45% pro projechoon use social media to learn about new companies and brands ures anies engine Key Take Away products Provide insights that match your customers'needs Review trending topics to capitalize on what's popular and participate in ongoing conversations. CONVERSATIONS More conversations, less promotion. Listen, monitor and respond to your customers on social media, the quicker the better. expect a response from vendors "within a day or two" 69% IT Professionals Say... 22% expect a response from vendors "within HOURS" Only IT Marketers check social media mentions Say... several times a day Only 39% use 3rd-party apps to monitor social media mentions of their company Key Take Away Listen to when, where and how IT Pros want to engage It doesn't have to be all sales all the time. Create monitoring streams for your strategic keywords. Look for interest signals like 'want', 'need, 'love' and strategically reach out when it's appropriate. Find influencers, join conversations. COMMUNITY Learning happens from peers and experts around similar professional roles, areas of need or interest, and discussion on real issues. SSS $4 2$ $49.99 76% have NOTengaged with ads on social IT Professionals Say media networks 69% are not yet running ads on social networks IT Marketers Say Key Take Away Start a conversation! Community is built through high-value content, peer and thought leader exchange of ideas, and pros sharing advice and experiences - NOT ADs. CONNECTIONS All channels are not created equal; prioritize the social channels where your prospects and influencers spend time. Linkedin is powerful for content; Twitter for news and new, quick bites; YouTube and Slideshare for how-to info; and Facebook for trends. Pulse your customers, test new social channels. Social Media Is Now A Top Information Source For Tech Pros - Personally & Professionally! in 88% % of tech professionals who use social media for personal & professional use 62% 58% Find Influencers To Build A 263 Network Of Connections 52% 40% Key Take Away Target influencers who can spread your message. Source: UBM Tech's Social Media @Work Research © 2013 CreateYour NextCustomer.com UBM Tech