Web Design Trends for 2021

O objective Strategy | Creative | Digital Web Design Trends for 2021 As we work our way into 2021, a number of web design trends are beginning to emerge. One common theme that unites all of them is an attempt to blend our online, digital experience with reality. 3D, realism and hyperrealism are key trends to watch out for this year. Parallax Animation The parallax effect is the optical illusion created by moving objects near to the viewer at a different speed to objects further away. On screen, this results in an effect + that is both real and surreal at the same time. << As well as adding dynamism and interest to a website, parallax can also be used as a tool to emphasise and highlight important information on a page. Neumorphism This type of styling presents physicality through drop shadows overlaid with semi-flat colours. It is similar to digital beveling and embossing. It adds an element of tactility to design that in previous years had started to become flatter and more simple. Expect to see this effect applied to buttons, text boxes and other input areas of websites in 2021. Gradients & 3D With screen resolutions always increasing, we are seeing more high-end 3D visuals incorporated into web designs. Rather than being used as background decoration, they are being used as a core design feature, enhancing the user's experience. Once again, the 3D nature creates an effect that feels real, and one that can almost be touched by the viewer. Retro fonts AA Retro fonts have come in and out of fashion throughout the years. Expect toO see more sites in 2021 pairing vintage and modern fonts together. This can breathe new life into traditional fonts and help to bring a less corporate and more real and authentic feel to a design. As one of the UK's fastest growing B2B and Public Sector marketing agencies, Objective Creative's award winning teams successfully deliver strategic marketing, creative design and digital projects on behalf of B2B and public sector clients. Objective's marketing strategists are creatively minded, and their creatives implement strategies every day. The result is a truly integrated, results focused agency. www.objectivecreative.com O objective www.objectivecreative.com :::::::: O) о о о о ооо о оооо оо