Top 5 B2B Marketing Trends in 2018

O objective Strategy | Creative | Digital ТОР 5 В2B МARKЕTING TRENDS IN 2018 Now we're past the half-way point of 2018, we look at some of the most popular strategies used by leading marketing professionals, and the direction trends are heading in the remainder of the year. 1 LINKEDIN RECEIVING A GREATER SHARE OF AD BUDGETS in As marketers become more informed about customer intent and the importance of context, the use of LinkedIn as a platform for advertising is steadily increasing. This is because users of the network are more focused on work-related f engagement rather than family and social. Ads in a work-related environment can be perceived as less intrusive. 2 VIDEO AS IMPORTANT AS EVER 2017 saw video become the most common form of content used on nearly every social platform. This year we have and will continue to see companies investing time and resource into video content. It doesn't necessarily need to incorporate high production quality, as long as it's centred around a great idea or concept. 3 PERSONALISATION Using enhanced data, marketers are now able to personalise content more than ever. It's about much more than just first name and company, emails can now contain entirely customised body text, creating hundreds of unique variations targeted to specific individuals. 4 CHATBOTS Chatbots are computer programs designed to encourage conversation with humans. Since 2016, they have seen a two-fold rise in popularity. Although they divide opinion about how useful they actually are, there is no stopping their increasingly common use as part of digital marketing strategies. 5 PODCASTS FOR INFLUENCER MARKETING Podcasts are increasingly being viewed as the dominant tool for Influencer Marketing. They allow for the creation of trust between listener and host over a lengthy amount of time. Also, consumers expect hosts to have a broad knowledge of a specific subject, which makes product recommendations hold more weight. THE AWARD WINNING TEAM AT OBJECTIVE CREATIVE DELIVER: Marketing Strategy | Creative Design | Branding and Messaging Digital Development | Direct Marketing | Insight Consultations Search Engine Marketing | Social Media Management O objective Strategy | Creative | Digital www.objectivecreative.com