Best Practices: UX Design in Mobile Applications

Olobjective Strategy | Creative | Digital Best Practices: UX Design in Mobile Applications Mobile apps are popular for delivering content and services to users. However, research states that 75% of first time visitors will only ever open an app up once and never return. Below is a useful guide on the best practices for user experience design in mobile applications. Minimise Cognitive Load Too much content and choice, irrelevant actions and a lack of clarity can cause cognitive overload for a user. Reducing the cognitive load for a user can help increase the life expectancy of an app. Optimise User Flow Here are a few top tips which can optimise user flow. СТА If a task has too many Utilising existing Prioritising one steps, these can be customer information primary action per broken down into can really help a user screen ensures ease of smaller sub-tasks. out. Uber automatically use for the user. Using A good example would be a progressive detects the location of visual weight such as the user based on contrasting colour geographic data. The next step would be checkout flow in an highlights important e-commerce app. elements like a required for the user to call-to-action button. select a destination. Cut Out the Clutter Deliver relevant information on a user interface, especially on mobile devices where space is limited. The image on the left can overload a user with unnecessary information. + Design Finger-friendly Tap-targets It is important to make sure that design controls have a touch area of 7-10 mm so they can be accurately tapped with a finger. It is also important to prevent false input by having a minimum gap between tap-targets. YES YES NO • Create a Multichannel Experience It is important for the user to be able to switch from different devices to create a useful multichannel experience. A good example is Spotify, who allow their users to switch from each device, syncing up a playlist on their iPhone from the Mac desktop they originally created the playlist on. Focus on First Time Experience Just remember, first impressions count for mobile apps. Below shows some of the top reasons for uninstalling apps after first time usage. Forced Social Logins 19% Privacy Concerns 23% Intrusive Ads 29% Bad UI / UX 42% Freezing 48% Complex Registration 68% Notifications 71% Top Reasons for Uninstalling Apps. As an award winning integrated digital marketing agency, our digital teams combine effective strategy, creative design and technical expertise. And as the entire agency was formed in a digital age, we always consider the latest technologies, instinctively, and innovatively. For more information visit www.objectivecreative.com O objective www.objectivecreative.com