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Wine Buying Trends of 2013

WINE BUYING TRENDS of 2013 As wine buying habits can change and evolve year-on-ycar, find out more about how UK drinkers have been choosing to select their wine in 2013. WINE PREFERENCES 41% choose to shop by grape variety, while only 10% say that choosing the correct alcohol volume is their main priority when buying wine. 41% 10% GRAPE VARIETY ALCOHOL VOLUME While there has been a growing demand for low alcohol wine due to its health benefits, it still doesn't appear to be the main focus for many people buying wine. 37% say the price of a wine encourages them to pick up a bottle when deciding between wines, but fewer are lured by the awards given to a wine or wine producer. 37% PRICE Despite a slight increase in the cost of living across 2013, it remains well below the 2008 peak, making the price of a bottle of wine an attractive selling point. TOP 3 FACTORS PEOPLE LOOK FOR WHEN WINE SHOPPING #1 Value for Money #2 Competitive Prices #3 Excellent Service WINE PRICES People are choosing to spend the same on a bottle of wine for someone else as they would on themselves. WINE BOUGHT WINE BOUGHT FOR THEMSELVES FOR SOMEONE ELSE Below £5 £5 to £7 £7 to £10 £10 to £15 £15 to £20 £20 and above WINE HABITS More than half of people choose to pick up a style, ; brand or grape they recognise. 56% of people surveyed shop in independent wine stores some of the time. TOP 3 WINES TO DRINK BY THEMSELVES More than half of people buy wine to drink on its own rather than with food. PROSECCO NZ SAUVIGNON BLANC CHAMPAGNE SOURCES: CORKS OUT Award Winning Wine & Spirit Specialists Copyright © 2013 Corks Out, All rights reserved

Wine Buying Trends of 2013

shared by CorksOut on Dec 23
An infographic from Corks Out reflecting on the wine buying habits of consumers in 2013. Corks Out conducted a survey to identify what exactly people look for when choosing a bottle of vino for both t...


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