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How Gen Duo Feels About Food & Cooking

demanate GENDUO A NEW WAY TO LOOK AT HOW COUPLES WORK, LIVE & PLAY TOGETHER. FOOD & COOKING SURVEY GEN DUO" COUPLES ARE COOKING AND SHOPPING TOGETHER Cooking Companions Supermarket Sweeties - ALMOST HALF OF GEN DUO" COUPLES 41% 49% say they cook as a team, either cooking together or alternating nights OF GEN DUO" COUPLES make the grocery list and shop the aisles hand-in-hand BUT GEN DUO" MEN WANT TO BE MORE INVOLVED IN THE KITCHEN Interestingly, they may be more involved than they think. Mr. Food Control - Cooking Credit Gap 41% OF GEN DUO" MEN 42 think they chip in in the kitchen whereas OF GEN DUO" MEN like to have a say in 53% OF GEN DUO" WOMEN food decisions in the house give them credit for sharing kitchen duties WHAT DOES THIS MEAN? Recipe content might take on more of a team message and and cooking storylines might empower Dad to be the kitchen hero he's already starting to become. If you're interested in learning more about how Gen Duo lemanate thinks about food, travel, finances, health, home, entertaining, pets, or anything else, our growing Gen Duo panel is open for surveys, message and concept testing, and qualitative insight-gathering. Source: Emanate Gen DuoM online panel, 5/13

How Gen Duo Feels About Food & Cooking

shared by EmanatePR on May 22
At Emanate, we’ve seen a growing shift in family dynamics from past eras where parents had clear lines of responsibility in the home to now where parents share in the decisions and the doing more th...



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