Google Analytics 4 Engagement Rate Explained

GOOGLE ANALYTICS ENGAGEMENT RATE EXPLAINED DID YOU KNOW? GOOGLE KILLED BOUNCE RATE Did you know - Google killed bounce rate in October 2020 with Analytics 4? The new version of Google Analytics replaced bounce rate with a new metric, engagement rate and engaged sessions. WHAT IS ENGAGEMENT RATE Engagement rate is a metric used to track how users interact with your websites content, Removing the concept of a bounce and replacing it with interactions allows you to understand your users intentions better. User engages for User triggers a Views 2 or more more than 10 seconds. conversion event. page in a session. HOW TO IMPROVE WEBSITE ENGAGEMENT DO THESE THINGS 1. Attract the right audience 2. Have a great user-experience 3. Write great content 4. Have great on-page SEO 5. Optimise for mobile first 6. Show users you're trustworthy 7. Remove intrusive advertising 8. Have a fast website SPEED EQUALS CONVERSIONS FOCUS ON BEING TRUSTWORTHY 40% of people abandon a website that takes more It takes about 50 milliseconds (that's 0.05 seconds) than 3 seconds to load for users to form an opinion about your website. WI WHISPER LOUDER "L Sources: NeilPatel.com, Sweor.com, Datadrivenu.com, Google Analy tics