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Google Analytics 4 Engagement Rate Explained

GOOGLE ANALYTICS ENGAGEMENT RATE EXPLAINED DID YOU KNOW? GOOGLE KILLED BOUNCE RATE Did you know - Google killed bounce rate in October 2020 with Analytics 4? The new version of Google Analytics replaced bounce rate with a new metric, engagement rate and engaged sessions. WHAT IS ENGAGEMENT RATE Engagement rate is a metric used to track how users interact with your websites content, Removing the concept of a bounce and replacing it with interactions allows you to understand your users intentions better. User engages for User triggers a Views 2 or more more than 10 seconds. conversion event. page in a session. HOW TO IMPROVE WEBSITE ENGAGEMENT DO THESE THINGS 1. Attract the right audience 2. Have a great user-experience 3. Write great content 4. Have great on-page SEO 5. Optimise for mobile first 6. Show users you're trustworthy 7. Remove intrusive advertising 8. Have a fast website SPEED EQUALS CONVERSIONS FOCUS ON BEING TRUSTWORTHY 40% of people abandon a website that takes more It takes about 50 milliseconds (that's 0.05 seconds) than 3 seconds to load for users to form an opinion about your website. WI WHISPER LOUDER "L Sources:,,, Google Analy tics

Google Analytics 4 Engagement Rate Explained

shared by whisperlouder on Apr 21
Google replaced Universal Analytics with Analytics 4 which killed off bounce rate and introduced two new key metrics; Engagement Rate and Engaged Sessions. This means if you are looking for Google An...


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