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12 Facts About the Human Brain

WE ALL HAVE We have gut reactions in 3 seconds or less. A PRIMITIVE BRAIN Emotions process input 5 times It's called the amygdala, and it controls our gut reactions and emotions - and it works faster than our conscious brain. much faster than our conscious mind. Emotions make a more lasting imprint than rational thought. i Aim for the gut reaction Your subject line and preheader text work together to get people to open your marketing email. Use these spaces to get your point across at an emotional level. Use words that create excitement, urgency or even low-grade anxiety. Our brains process images OUR 60,000 times faster than text. BRAINS LOVE IMAGES 90% of all data that the brain The primitive brain is partic- ularly drawn to images of danger, sex and food. But don't overdo it in your processes is visual. emails - the jury's still out on whether a sexy skydiv- We comprehend and remember pictures ing cheeseburger gets with text more than text alone. more clicks. Design for scanning We're not reading in our inboxes anymore. So imagine your marketing email without any text at all – if you've created a story or stirred an emotion with just your images, you're on the right track. ESPECIALLY Human beings are hard-wired from birth to identify the human face. IMAGES OF FACES The part of the brain that processes Natural selection favored images is right next to the area that humans who were able to processes emotions. quickly identify threats and build relationships. We're all able to do that today by simply reading facial expressions. All images of faces grab our attention, but babies light up emotion receptors. Make it easy to act Consider including a face that looks toward your call to action. Close-ups work best, and eye-tracking studies show we'lIl look where they're looking. (We're predictable like that.) 62-90% of our feeling about WHY a product is determined by the color alone. COLOR MATTERS Yellow activates the anxiety center of the brain. There is more to color choice than what looks good. Different colors actually send different signals to our brains. Blue builds trust. i Test, and test again Every audience is different, so it's important to run a few tests to discover how color affects response. Color studies just help you figure out what to test with your own readers. Who knows, maybe periwinkle is your key to conversions.

12 Facts About the Human Brain

shared by AlignedSigns on Jan 20
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12 Facts About the Human Brain (Infographic) and the way we think and feel about images and faces.


Aligned Signs


Tod Hardin


Zaeem Ahmed




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