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Say Goodbye to the Old Black Friday

% Goodbye BLACK FRIDAY Hordes of anxious shoppers Retail workers in disarray Customers disregarding personal safety in hopes of scoring great deals camping out in front of stores and panic ARE THESE POST-THANKSGIVING SHOPPING SCENES SOON TO BE A THING OF THE PAST? It appears to be that way. at shopping statistics from last year's Black Friday weekend, more and American consumers are choosing to stay at home and make purchases from the comfort of their computers or mobile devices. WHY BLACK FRIDAY AS WE KNOW IT IS NO MORE CYBER MONDAY Now the most popular shopping day of the year. It's more convenient than Black Friday and the deals are usually better. DISPERSION OF DEALS Deal-seekers can now find blockbuster sales two-three weeks before and after Black Friday. IDENTICAL OFFERS ONLINE Why line up to get first dibs at the store when the retailer's online shop is offering the same exact merchandise for the same exact price? LACK OF CONVENIENCE Ordering online is much more convenient than going to the mall. Plain and simple. THE RISE OF ONLINE SHOPPING Online retail shopping is trending towards becoming the most popular way to spend your money this holiday season. Fact: The number of people shopping online for Black Friday and Cyber Monday has steadily increased over the last five years BILLION 1.5 15 1.2 125 1 0.816 0.65 0.75 0.5 0.25 2010 2011 2012 2013 2014 YEAR BLACK FRIDAY BILLION ll 3 2.7 2.3 2.5 2 1.5 1.3 1.5 1.2 2010 2011 2012 2013 2014 YEAR CYBER MONDAY ATTN: GENERATING SALES What works best for converting online sales? 23% 19% 14% 2% Google coogle email marketing Google search paid Google search Social SPENDING BY DEVICE How are consumers doing their online shopping? 71% BLACK FRIDAY 16% 13% 78% CYBER MONDAY 13% 9% MOBILE SALES What percent of online transactions take place on mobile devices? 30% 22% BLACK FRIDAY CYBER MONDAY WHAT PLATFORM ARE ONLINE SHOPPERS USING TO BUY? 78% 22% WHY THIS IS ALL GOOD NEWS Retailers with good e-commerce options can count on similar holiday earnings without having to worry about the many problems that huge crowds in their physical storefronts once caused. LESS DANGER MORE FAMILY TIME Black Friday has caused 4 deaths and 76 injuries in stores over the last 7 years. Thanks to being able to rely on good online sales, many big and small retail chains are not asking their employees to work on Thanksgiving. SOURCES ShiftPlanning

Say Goodbye to the Old Black Friday

shared by bojana.nbgd on Nov 28
Black Friday just simply isn’t what it used to be and most retailers are completely fine with that fact. They are always on the look for new opportunities and trying to stay ahead of the market. ...


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