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The State Of Broadcast Television

I19i THE STATE OF BROADCAST TELEVISION TV ISN'T DEAD BUT THE WORLD OF NETWORK TELEVISION IS CHANGING. TOTAL VIEWERSHIP IS DROPPING AND PEOPLE ARE SPENDING MORE TIME ON THE INTERNET WITH TH√ČIR FREE TIME THAN SITTING IN FRONT OF THEIR TV. HERE ARE THE DETAILS ABOUT WHAT'S GOING ON IN TELEVISION. ALL THE MAJOR TV NETWORKS ARE LOSING MONEY: IN 2009, TOTAL U.S. TV ADVERTISING REVENUES DROPPED 2008 2009 12% $6.12 abc $5.98 WITH A TOTAL REVENUE OF $67 BILLION, COMPARED TO $77 BILLION IN 2008. $6.64 O $6.29 $4.59 FOX $4.44 CABLE NETWORKS THAT SAW BIG VIEWERSHIP DROPS IN 2009: $5.3 NBC $4.4 COMEDY CENTRAL food TV figures in billions tbs TNT truo Vh SOAP OPERAS WERE HIT THE HARDEST: SINCE 1999, TOTAL VIEWERSHIP HAS DROPPED 20% ACROSS ALL MAJOR NETWORKS. WHILE SOME CABLE NETWORKS HAD A GREAT 2009: E XFX Syfy Usa VIEWERSHIP DURING THE 2008 ELECTION CAMPAIGN 3,890,000 SUPER 3,640,000 TUESDAY 2,110,000 3,836,000 DEMOCRATIC CONVENTION FOX NEWS I CNN I MSNBC 3,152,000 1,586,000 6,186,000 REPUBLICAN 2,413,000 CONVENTION 1,111,000 15,027,000 ELECTION 12,292,000 DAY 5,888,000 CNN WAS THE NUMBER ONE FOX NEWS HAS BEEN CABLE NEWS NETWORK IN RATINGS UNTIL 2002. FOX SINCE (YEAH, REALLY). NEWS NUMBER ONE EVER CNN HAS NOW FALLEN BEHIND ITS OWN OFF-SHOOT NETWORK, CNN HEADLINE CNN FOR THE 1ST QUARTER OF 2010, CBS EVENING NEWS AND ABC'S WORLD NEWS HAVE SUNK TO THEIR LOWEST RATINGS SINCE THE NIELSON RATINGS SYSTEM WAS NEWS. OCBS NEWS + abc HeadlineNews INTRODUCED IN 1987. Je msnbc BUT NBC'S NIGHTLY NEWS WITH BRIAN WILLIAMS HAS HAD ITS BEST Q1 IN 5 YEARS WITH 9.92 MILLION TOTAL VIEWERS. WITH BRIAN WILLIAMS NIGHTLY aLNEWS IN MARCH 2010, MSNBC FINISHED IN 2ND PLACE IN PRIME-TIME RATINGS AHEAD OF CNN FOR THE FIRST TIME IN ITS EXISTENCE (SINCE 1996). NOT ALL IS BAD: IF TV RATINGS ARE COMBINED WITH DVR AND ONLINE STREAMING, THE AVERAGE AMERICAN WATCHES MORE THAN 151 HOURS OF TV PER MONTH - AN ALL-TIME HIGH. WHERE ARE ALL THESE VIEWERS GOING? DVR hulu USERS GREW TO OVER 43 MILLION, A 95% INCREASE OVER 2008. DVR: USAGE ROSE BY 21% IN 2009 A RECENT NIELSEN STUDY SHOWS THAT WHILE DVR'S ALLOW PEOPLE TO SKIP COMMERCIALS, MOST PEOPLE STILL WATCH THEM. IN 2009, A TOTAL OF 924 MILLION STREAMS, OR 14,000 HOURS OF TV, WERE WATCHED ONLINE. AND, OF COURSE, TORRENTS. MOST PIRATED SHOWS OF 2009 1. HEROES: EST. TV VIEWERS: 5,900,000 DOWNLOADS: 6,580,000 2. LOST: EST. TV VIEWERS: 11,050,000 DOWNLOADS: 6,310,000 3. PRISON BREAK: EST. TV VIEWERS: 5,300,000 DOWNLOADS: 3,450,000 4. DEXTER: EST. TV VIEWERS: 2,300,000 DOWNLOADS: 2,780,000 5. HOUSE: EST. TV VIEWERS: 15,600,000 DOWNLOADS: 2,590,000 6. 24: EST. TV VIEWERS: 12,640,000 DOWNLOADS: 2,440,000 24 7. DESPERATE 8. TERMINATOR: HOUSEWIVES: EST. TV VIEWERS: 15,500,000 DOWNLOADS: 2,180,000 THE SARAH CONNOR CHRONICLES: EST. TV VIEWERS: 6.430,000 DOWNLOADS: 1,960,000 9. GREY'S ANATOMY: EST. TV VIEWERS: 15,640,000 DOWNLOADS: 10. TRUE BLOOD: EST. TV VIEWERS: 12,400,000 DOWNLOADS: 1,740,000 1,600,000 UnlineSchools onlineschools.org SOURCES: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/ http://findarticles.com/p/articles/mi_qn4188/is_20070509/ai_n19065572/ http://www.podcastingnews.com/2008/05/19/television-audience-plummeting-viewers-move-online/ http://findarticles.com/p/articles/mi_m6836/is_1_52/ai_n25130645/ http://www.nypost.com/p/news/business/turn_that_tv_off_q5IF100FRJKLr913qZq2HK http://www.nytimes.com/2010/03/30/business/media/30cnn.html http://www.marketingvox.com/nielsen-dvrs-blamed-for-viewership-decline-030164/ http://www.ew.com/ew/article/0,20333856,00.html http://www.stateofthemedia.org/2009/narrative_cabletv_audience.php?cat=1&media=7 http://www.huffingtonpost.com/2010/04/02/evening-news-ratings-abc_n_523120.html http://mashable.com/2009/12/30/hulu-end-of-year-stats/ http://www.dontdrinkthekoolaidblog.com/dvr-statistics-show-promise-for-tv-advertising/ http://digital-stats.blogspot.com/2009/12/american-pvr-dvr-viewing-rose-by-21-and.html http://torrentfreak.com/top-10-most-pirated-tv-shows-of-2009-091231/ http://adage.com/mediaworks/article?article_id=142244 DESIGN & ILLUSTRATION BY RICKY LINN

The State Of Broadcast Television

shared by judithgold on Oct 25
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This infographic explores how broadcast television has changed since the advent of the internet. It provides a breakdown for statistically how much people watch television on a t.v vs. downloading on ...

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Ricky Linn

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Computers
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