Transcript

The Slow DEATH of Cable TV

THE SLOW DEATH OF CARLE TY Young adults are cutting expensive cable TV in masses while Netflix and other online services are exploding. Based on a Trend Report by BluePromoCode and other recent public data, this trend marks the beginning of the end. WTF? It's Rates are still skyrocketing on cable, while online viewing remains cheap. gonna cost me how much?!? Average monthly cost of pay-tv Average monthly cost of online services $86 $8 Today Today 2015 $123 Consumers only 2020 $200 watch a dozen channels, but are paying for hundreds Consumers are paying even during program- ming blackouts! 91 blackouts occurred in 2012 due to feuding cable providers and TV networks. Did you know? Netflix has 30 Million video Are people really cutting the Cord? streaming subscribers in the US alone! 36% # of young adults reported completely replacing their cable tv with an online service. Quality Is Improving Netflix grabbed 14 Emmy nominations for their exclusive shows. HOUSE of CARDS 14 NETFLIX |ORANGE BLACKI ARRESTED DEVELOPMENT. 20 New original series planned on Netflix Don't people use their computers more now Computers are more integrated in our daily activities. While watching TV, here's what young adults are doing: anyway? 1 57% 1 Checking email 2 Social networking 3 Playing games 4 Reading news 2 53% For the FIRST TIME EVER, online viewing 3 40% 4 31% has surpassed TV viewing 5 Usually just watch TV 6 Shopping 7 Researching 8 Working 5:16 day Time Spent Online/Mobile 9 Listening to music 5 31% 4:31 day Time Spent watching TV 6 29% 1 23% 8 21% 9 2% So which online services are people using? NETFLIK 67% You Tube 38% 36% 22% huluPLUS amazon instant video Most Popular Online Services redbox instant" 20% iTunes 15% CRACKLE 5% Google play 4% vudu 2% Can't find your show? Subscribe to more than one veoh 0% for a MASSIVE catalog of shows, still far less expensive than cable TV Save More, Do More @ bluepromocode.com Sources: http://variety.com/2013/biz/news/should-the-u-s-government-ban-tv- http://www.nbcnews.com/business/pay-tv-costing-pretty-penny-rising-697299 blackouts-1200586726/ http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with- http://broadcastengineering.com/towersantenna/cord-cutters-turning- US-Media/1010096 online-video-and-ota-antennas http://bluepromocode.com/blog/category/trend-reports/

The Slow DEATH of Cable TV

shared by bluepromocode on Sep 19
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Young adults are cutting cable TV is masses and replacing with Netflix and other online services. See the trend in this infographic.

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