SEO Success Pyramid

SEO Success Pyramid by Matt McGee SmallBusinessSEM.com TRUST Trust from users and search engines is imperative for long-term success. SOCIAL/LOCAL FINDABILITY REPUTATION MANAGEMENT Engage with your customers on local & social sites. What others are saying about you matters. A lot. CRAWLABILITY CONTENT LINKS Search engines can't rank pages that they can't crawl. Users want it. Search engines need it. Search marketing success demands it. Links tell search engines how popular your content is. Anchor text is key. KEYWORD RESEARCH DESIGN/USABILITY ANALYTICS TOOLS Providing a great user experience should be part of your marketing plan. You need to know and use the terms searchers use. Without analytics, how will you know what's working and what's not? The right tools can give you an advantage over your competitors. COMMITMENT PLANNING PRODUCT/SERVICE EDUCATION PATIENCE Your team must be fully engaged and devoted to executing your plan. What are your goals? What's needed to reach them? How Great search marketing won't hide the fact that you have a lousy product or service. Access to current, intelligent information is a must in this ever-changing industry. Search marketing is a long-term process. Overnight success is extremely rare. will you determine success? www.SmallBusinessSEM.com © Matt McGee, 2007. All rights reserved. COMMUNITY BUZZ / WORD-OF-MOUTH