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How Companies Track You on the Web

THE TROCKS you leave on the INTERI How Companies are Tracking You on the Web The Effect of a Single Click on the Web Clickt tracking sells When you visit a Often, the website, tiny tracking files record what you do online, this company information directly to advertisers. Tracking use these records to build a profile of your Your data is also made available on exchange networks where quite literally purchase your profile. companies anyone can behavior. Your combined with other Advertisers space from websites at data can be buy ad sources of your auctions. personal data. This is then sold to Automated bidding is advertisers looking for consumers with your then conducted real- time as you browse the interests. web. IIIITTIII--Automated Bidding 2 24 SALE A user visits a web page. The bidder is usually a technology broker acting If the user had browsed for Hawaii vacations, that person will see ads for hotel companies. The visit is auctioned to the highest bidder. on behalf of an advertiser. Websites you visit show you ads or other content based on the description of you in the dossiers that tracking companies have built and analyzed. How BIGis the Online Advertising Business? Annual Revenue, in Billions $31.7 lll $26.0 CAGR: $22.7 20.3% $23.4 $21.2 $16.9 $12.5 $9.6 $7.3 $6.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Where the $$$ are Spent 2012 Social 2014 Mobile Other 20% 27% 63% 50% 17% 23% 38.4 BİLLION 51.2 BILLION *Amount spent on ads each year So Who is Tracking You on the Web? Google YAHOO! Microsoft Linked in THE twitter The New York Times HUFFINGTON POST IMDB Aol. Mashable Nearly every major website tracks you in some way! *The sites listed are just a small selection of sites that track their visitors and sell or partner with companies that sell their information. How They're Tracking You Pixel Trackers Deep Packet Inspection Cookies Supercookies A small piece of data A process that involves Enables advanced net- Supercookies have the ability sent from a website and placing small 1x1 images on specific pages, so work management, user security well data mining, to re-create stored in a user's web browser while a user is service, and users' profiles after regular cookies have been deleted. site owners will know functions as as browsing a website. when visitors load that internet specific page. eavesdropping, internet censorship. and Types of Cookies: Strictly Necessary Cookies Essential for the website to work WHOUSES WHICH METHODS? 21 Functional Cookies Social sharing and behavioral 31 Targeting Cookies Full user tracking. Enterprise Companies, Service Providers and 50.7% Google Facebook Youtube Governments. of all websites use cookies in some way. E-commerce sites, Yahoo Affiliate Websites. Amazon What are Affiliate Sites? Affiliate websites are the pitchmen of the Internet. They create websites that generate targeted traffic from search engines and social networks which they send to a merchant website selling a product of some sort. Tracking codes ensure that any sales made from these referrals generate a commission for the referring affiliate site! What's Next For Tracking Technology? ()XC A WEBBROWSER FINGERPRINTS a new tracking method. Consumers and privacy advocates are forever concerned about the ways consumers can be tracked online. But it looks like one effective method has not gotten much attention to date: the browser. The EFF's Panopticlick project analyzed In addition, only The number jumped to 470,161> 83.6% > 94% 1% browsers had an "instantaneously unique fingerprint". of plug-in users' had fingerprints that were for browsers using Adobe Flash and Oracle's Java plug-ins. seen more than twice. Privacy and Security isbues Seven rights that White House is calling for: Individual Control Respect for Context Transparency Security Access and Focused Collection Accountability Accuracy DO "Do Not Track" button NOT Federal Trade Commission issued a strong call to U.S. commercial data collectors TRACK to implement the button in web browsers by the end of the year. European Legislation on Privacy and Cookies The U.K.'s amended Privacy and Electronic Communication Regulations (PECR) Act 2011 was brought into force on May 26, 2011. The law stated, amongst other things, that companies operating in the E.U. and the U.K. must obtain the consent from its website users to store infor- mat a user's equipment such their computer or mobile device. For the cookie law, the ICO -Information Commissioners £500,000 ($780,000)! Office- has the power to fine up to 5 Steps to Get Pro-Active about privacy Install a browser plug-in like Collusion to see which and how many companies are tracking you over the course of a normal day. Delete your browser cookies every day. Install plugins that block trackers like Ghostery, Disconnect or Peer Block. Use a Virtual Private Network (VPN) to add another layer to your internet use. Voice your concerns to your local representatives when Internet privacy issues are up for vote! Sites like will keep you up to date. SOURCES Q R Alt - Page 7 Ctrl :Learn More: Dirty Little Secrets Mobile Apps Invading Your Privacy VERACODE

How Companies Track You on the Web

shared by Neostrategos on Nov 05
Have you ever stopped to think how you’re being tracked online? Ever wonder which websites are tracking you and what they’re looking at? Well the answer is just about all of them and everything. H...




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