Easter Email Campaign Planning Tips

Happy EASTER Hippity Hoppity, Easter's on its way! With Easter and spring upon us we can't help but feel excited for hot weather and new beginnings. Your readers are looking for new beginnings as well, keep your Easter email marketing light and fun to help lift your readers' spirits and encourage them to open and click through your campaigns. Approximately $14.6 billion is spent each year on Easter-related goods and services. 14 7 Begin Easter sales and 17 Run an April Host an Easter egg Easter themed promotions contest hunt 30 18 Good Friday 20 21 Easter Easter Brainstorm Sunday Monday for Mother's Day "Spring-spiration" for your email campaigns Some products are easy to promote around the Easter holidays but others can be tricky, here are a few ideas: Clothing & Beauty Encourage people to update their wardrobe for spring. Create an article discussing five ways to update a look for spring with links to your products. Offer spring sales – discount on floral and pastels. Many readers purchase a new outfit to wear on Easter Sunday. Show them what you have to offer before they make a trip to the mall. Software & Services Travel Give readers ideas for places they Offer an "Easter Special" for the month of Aprl. .can spend Easter weekend. Include a free Easter 30 day trial. Offer a special spring/Easter discount. Easter- themed templates. Include a complementary service. EGG-cellent subject line ideas Easter Spending in 2013 Leverage Pinterest this Easter Free shipping for Easter? Hop on it today. Clothes $60.55 Other $40.82 Pinterest is the go-to- gift finder these days. Create a board to share Feeling like an Easter getaway? Flowers $31.66 Candy $28.11 your offers and ideas. See what people are searching for: An Easter Egg-stravaganza deal just for you! 60% Egg-citing deals this Easter at [Company Name] to find gift ideas. Happy spring! Easter special offer 36% to do research on gifts for others that are already in consideration. Easter egg hunt...find your voucher today Last days! Easter sale with extra saving coupons 26% to create a wish list to share Happy Easter from [Company Name] are already in consideration. EGG-cellent Easter ideas from [Company Name] 23% to pin photos of gifts bought or made for others. "Here comes Peter cottontail; HOPPIN' Down the Bunny trail; HiPPity hoPPity: HaPPy Easter pay!" campaigner Source: Statistic Broin. Social Media today EMAIL INTO REVENUE