Personalized Email Subjects and Open Rate

ORACLE' | elcqua. Personalized Email Subjects and Open Rate Based on a sample of 200M+ emails 12.0% Custom Personalization 10.0% Personalized 8.0% Subject Lines Key to Email Open Rates Name 6.0% 4.0% 2.0% The best-performing emails include subject lines personalized with the recipient's name and an additional data 0.0% -2.0% No Personalization Exclamation Mark! Company -4.0% point, like location Source Elaqua Benchmark Data, January 2011