Why no one thinks CRM is for them: survey results...

Why No One Thinks CRM is for Them: Survey Results.. Uncover which managers and employees are struggling to make the most of their company's CRM investment according to Redspire's latest survey. Tough Sell? Perhaps we shouldn't be surprised to discover that Sales is the department who uses CRM the most. When asked. . it was Sales who came out in pole position: On average, how many hours a day do you spend working on your CRM system? 99 Sales Managers Sales Assistants 4.76 hours 4.55 hours Marketing Managers Marketing Assistants 3.21 hours 4.40 hours A Sting in the Stat? But Sales Managers are also most dissatisfied with how many hours per day they spend doing tasks that they feel their CRM could automate for them - with a whopping... 4 hours . being wasted in their opinion. In other words, most of the time Sales spends working on its CRM platform is regarded as a drain on its valuable time. The survey also reveals that assistants are struggling with their CRM's workload. Assistance Needed for Assistants? When asked.. . it was assistants who were clambering for more, ahem, assistance than managers: Do you feel you could accomplish your job more efficiently with a better Admin Assistant Admin Manager 62.5% 43.9% understanding of the CRM system and what it can do for you? 99 Sales Assistant Sales Manager 53.13% 44.74% Operations Assistant Operations Manager 62.5% 50% Two Exceptions that Prove the Rule? The two management roles that you would expect to have the clearest and fullest understanding of CRM, well, don't, especially when compared to their assistants. IT Managers 60.61% Marketing Managers 63.16% Marketing Assistants 50% IT Assistants 54.55% Perhaps then it's time for the student who uses CRM to become the mentor? Grim and Grimmer? The news gets grimmer for management. When asked. . it was two of the most critical management roles who scored the highest dissatisfaction with a 'No' response: When asked. Do you feel the person/ people designing the CRM understood your role and what was important to you? 99 Marketing Manager Sales Manager 57.89% 68.42% Bin It? And again, it was management who felt that their CRM product had been so badly implemented that it would be better to replace it entirely: IT Managers 9% Marketing Managers 10% and most worryingly... 14% Managing Directors.. . want to junk their CRM platform and start over. The Lesson? The Solution Management clearly believes there are very real issues with optimisation and CRM understanding. Ask your CRM provider to train anyone who uses CRM and is found to be struggling - and to ensure that the company's CRM platform is fully optimised. Alternatively, employ a CRM consultant to do the heavy-lifting for you. Your call. Takeaways Ensure that your staff understand Ensure that your CRM system is An incorrectly implemented CRM system will lead to staff and management dissatisfaction how to use your CRM system fully optimised foryour needs Redspine For more information about how CRM is being embraced by business and who uses CRM most Report: What people really think about CRM effectively, download Redspire's Report: What people really think Maximise the potential of your CRM with this report on what about CRM benefits and ues companies are cxpcriencing with their platforms ac Ois the UK, Learn more Redspire