Why Mobile Marketing Is Essential For South African Businesses

Why Mobile Marketing Is Essential For South African Businesses South Africa has one of the largest mobile markets in the world. For businesses, it's one of the most accessible and effective advertising platforms yet. Of the 35million adult population, South Africa is ranked as the 85% of individuals and 95% of 5th. households have access to their own or a mobile phone in their households. This makes mobile the largest mobile market in the world most pervasive mass media in South Africa since 2009. Of mobile users, nearly 100% use SMS, Voice and USSD (a service based menu application which works on any phone), and 50% of those use mobile data and have access to the mobile internet. More than 85% of internet use 68% of emails are sent and 95% of all adults respond in South Africa - is through the received from a mobile phone to marketing and mobile phone. advertising through mobile What makes mobile marketing so effective? Campaigns are highly It's a two-way It's viral: Consumers can dialogue between brand and consumer, building a personal relationship forward messages about products to each other targeted according to age, gender, race and area of residence It's instantaneous, delivering messages straight to consumer and enabling an immediate It's It results in a high click-through rate interactive, eng aging and elicits > It's affordable response response Mobile Marketing Tips Launch a Mobile-friendly Version of Your Be designed for a hurried and distracted Use Responsive Design for All Pages Website user Keep Your Mobile Site Take Simple, Easy to Navigate Use of Video for Marketing Is a Must! Advantage of Mobile Social Media Sources: www.mmasa.org | www.webdesignacademy.com ZASocial M E D I A