UK Restaurant Searches - Mobile Path-To-Purchase

K UK EDITION MOBILE RESTAURANTS Mobile A Key UK Restaurant Media Source 49% MOBILE WEB HAS HIGHEST REACH RESTAURANTS SEARCHERS APPS MORE POPULAR ON SMARTPHONES USE MOBILE EXCLUSIVELY TO MAKE A PURCHASE MOST IMPORTANT 1 OUT OF 2 HEAVY SEARCH PREFER MAP & NAVIGATIONAL SITE/APPS VIEW MOBILE AS ENGINE USERS DECISION MEDIA SOURCE Dining Preferences Of UK Restaurant Searchers TOP 3 RESTAURANT SEARCHES CASUAL DINING 620/ FINE DINING PUBS 68% 63% 41% 55% 35% 36% SMARTPHONES TABLETS SMARTPHONES TABLETS SMARTPHONES TABLETS MORE THAN HALF OF SMARTPHONE SEARCHES ON-THE-GO (31% OUTSIDE OR IN CAR) Restaurant Searchers Have Fastest Turnaround And Highest Conversions ALMOST SEARCHERS MAKE A QUICK DECISION WITHIN THE DAY 80% 52% 66% 1 OUT OF 3 SMARTPHONE USERS PURCHASE WITHIN THE HOUR, OF RESTAURANT SEARCHES LEAD TO A PURCHASE TABLET SMARTPHONE Most Popular UK Mobile Restaurant Search Activities O LOCATION 64% 1/2 OF RESTAURANT * REVIEWS 59% SEARCHES INCLUDE LOOKING FOR 1 OUT OF 3 RESTAURANT SEARCHERS LOOK UP BUSNESS PHONE NUMBERS CONTACT INFO DIRECTIONS 49% Location Top Of Mind For Restaurant Searchers LOCATION PROXIMITY KEY PURCHASE INFLUENCE USERS EXPECT TO BE WITHIN 5 MILES 60% 70% 23% TABLET OF SMARTPHONE USERS EXPECT LOCATION TO BE WITHIN WALKING DISTANCE SMARTPHONE Reviews Influence UK Mobile Restaurant Searchers' Decisions MOST IMPORTANT ELEMENTS TO AID RESTAURANT DECISION: REVIEWS TOP TABLET SEARCH ACTIVITY 64% 54 SMARTPHONES GOOD ONLINE REVIEWS CLOSE BUSINESS LOCATION OPTIMIZED MOBILE SITE %24 mobilepathtopurchase.com Sarra oldalnarics MoblaFat-Aese Say 2013. stnakkpatiarctam.con tr o it tel metrics xAd. the power of numbers