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What is valuable and relevant content?

What is valuable and relevant content? TWO DEFINITIONS VALUABLE "Extremely useful or important" RELEVANT "Closely connected or appropriate to the matter in hand" YOU NEED TO KNOW YOUR READERS IN ORDER TO ANTICIPATE THE KIND OF THINGS THEY WANT & HOW THEY WANT THEM DELIVERED. THIS WILL ALLOW YOU TO... 1) Make your content more engaging and shareable 2) Increase awareness of your brand 3) Become recommended as a thought leader in your industry. GETTING STARTED... TOOLS Google Analytics and Facebook Page Insights IMPORTANT INFO Reach, engagement, demographics (e.g., locations, age groups, gender...) OBSERVE SUCCESSFUL COMPETITION ON SOCIAL NETWORKS... Take note of the following... - Level of language used? - Type of content shared? Frequency of posts? - Engagement received? f - Frequency of responses to comments? - Social media policy for dealing with complaints? - Tools used for promotion of products and services? - Frequency of self-promotion? - Mistakes made? Monitoring competition Social Media Management Gel Slerled - FREE Use HootSuite and / or TweetDeck. You can set up columns to follow specific keywords, hashtags, and companies. Qiry fa Hoc's Using HoctSuite "Nianete ma lel or managng an nuerortatimmg Infographic created by Cendrine Marrouat @ Need help with your blog? Check out "The Little Big eBook on Blogging: 40 Traffic Generation Tips" - Piktochart ii make information beautiful

What is valuable and relevant content?

shared by cendrinemedia on Mar 20
Since I often have to answer this question, I figured that an infographic would help. The original article that triggered the work can be found here:


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