What is Design Thinking?
What Is Design Thinking?
powered by MJV Technologia & Invacao
"A process of creative and critical thinking that allows informations and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained"
-Charles Burnette
The process of Design Thinking
Immersion to understand
Ideation to create
Prototyping to test
Development to apply
Innovation is a complex and non linear process that can be navigated using Design Thinking approach.
But why use Design Thinking on Business?
Because according to recent study, "only 4% of products release in the US succeeded in the market."
MJV Technology & Innovation, a market leader in Design Thinking, works with clients such as:
Bradesco
Zurich
Itau
Porto Seguro
Coca-Cola
Vivo
Claro
Governo De Minas
Governo Do Rio de Janeiro
Embratel
Icatu Seguros
Mills
Vale
Dufry
Mapfre
Rainmaker Foundation
Petrobras
Tim
SulAmerica
Xerox
Design Thinking applied in the real word
Children under the age of 5 in Vietnam
Before DT
65% malnourished
35% nourished
After DT
80% nourished
20% malnourished
But, how they did it?
Immersion
Observe outliers - the very very poor families whos children are health
Analysis & Synthesis
The outliers added tiny shrimps, crabs and snails from rice paddies to their food. They also had multiple small meals rather than two large meals.
Ideation
Creating cooking classes for families with children suffering from malnutrition by replicating the cooking habits of the outliers.
Prototyping
Replicate the effort to more villages.
Design Thinking applied in the business
Challenge
Humanize the relationship between insurance provider and customer
Immersion
>Interview with customers
>Researched company policy
>Shadowed employees
>Emphathize with customer experience
Analysis & Synthesis
Customers don't understand jargon, are too emotional or mistrust the insurance company too much.
Ideation
Communication should address emotional context and be more personal with the customer.
Prototyping
>Create personalized URLs for each customer with their information
>Create "emergency guides" for different situations that are easy to understand
Results
cut 60t of C02 Gas emissions
saved $1.000.000 reducing call center traffic significantly
The growing popularity of Design Thinking around the world
Top business and engineering teaching Design Thinking
Rotman School of Management
Berkeley, University of California
Massachusetts Institute of Technology
Carnegie Mellon University
Parsons New School for Design
D.School Institute of Design at Stanford
Copenhagen Institute of Interactive Design
Technical University of Delft What is Design Thinking? powered by OMJV Tecnologia & Inovação A process of creative and critical thinking that allows informations and ideas to anized, decisions to I bec be made, situations to be improved, and knowledge to be gained. - Charles Burnette The process of Design Thinking PROTOTYPING IMMERSION to understand DEVELOPMENT to apply IDEATION to create to test INNOVATION IS A COMPLEX AND NON LINEAR PROCESSS THAT CAN BE NAVIGATED USING DESIGN THINKING APPROACH. But why use Design Thinking on Business? Because according to recent study, "only 4% of products release in the US succeeded in the market." MJV Technology & Innovation, a market leader in Design Thinking, works with clients such as: Bradesco Cca Cola BR Rio de Janeiro VALE PETROBRAS vivo Embratel TIM ZURICH DUFRY Icatu SulAmérica Itaú Claro- O MAPFRE SEGUROS ING GOVERNO DE MINAS Mills RAINMAKER хегох FOUNDATION PORTO SEGURO Design Thinking applied in the real word CHILDREN UNDER THE AGE OF 5 IN VIETNAM Before DT After DT 20% 35% 65% 80% malnourished nourished But, how they did it? Immersion Observe outliers - the very very poor families whose children are health Analysis & Synthesis The outliers added tiny shrimps, crabs and snails from rice paddies to their food. They also had multiple small meals rather than two large meals. Ideation Creating cooking classes for families with children suffering from malnutrition by replicating the cooking habits of the outliers. Prototyping Replicate the effort to more villages. Design Thinking applied in the business CHALLENGE Humanize the relationship between insurance provider and customer. Immersion > Interview with customers > Researched company policy > Shadowed employees > Emphathize with customer experience Analysis & Synthesis Customers don't understand jargon, are too emotional or mistrust the insurance company too much. Ideation Communication should adress emotional context and be more personal with the customer. Prototyping > Create personalized URLS for each customer with their information. > Create "emergency guides" for different situations that are easy to understand. Results cut 60t $1.000.000 of CO? Gas emissions saved reducing call center traffic signicantly of Design Thinking around the world The growing popularity Top business and engineering teaching Design Thinking Rotman School of Management Berkeley, University of California Massachusetts Institute of Technology Carnegie Mellon University Parsons New School for Design D.School Institute of Design at Stanford Copenhagen Institute of Interaction Design Technical University of Delft Wanna LEARN more? Design Thinking BUSINESS INNOVATION Download the book for free on our site. AMJV designthinkingbook.co.uk/ Sources http://finance.yahoo.com/echarts?s=AAPL+Interactive | http://images.businessweek.com/ ss/07/10/1005_dschools/index 01.htm http://designthinkingbook.co.uk/ | http://www.businessweek.com/interactive_reports/ dschools_2009.html http://www.ssireview.org/articles/entry/design_thinking_for_social_innovation/ OMJV Tecnologia & Inovação
What is Design Thinking?
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