What can retail-integrated eCommerce do for your brand?

What can retail-integrated eCommerce do for your brand? Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by over 200 branded manufacturers and 1,300 retailers, retail-integrated eCommerce benefits branded manufacturers in the following ways. INCREASE RETAIL SALES 50% 73% 33% Over 50% of branded 73% of branded manufac- 1/3 of branded manufacturers turers say retail-integrated eCommerce has increased manufacturers said their using retail-integrated online sales increased since eCommerce saw retail and their overall sales (online and in-store combined) online sales increase by 10% or more in 2012 over 2011. launching retail-integrated eCommerce. 10% saw online sales double. since launch, with 15% reporting it has increased sales by more than 10%. INCREASE WHOLESALE SALES 38% > 10% INCREASE 1-10% INCREASE 13% According to surveyed branded manufacturers, 51% of retailers who fulfill online orders for them have increased spend on their brand since they launched Shopatron, 13% of brands noted increases in retailer spend over 10%. 59% of retailers report that they 59% have increased stocking of brands that send them sales through OPEN retail-integrated eCommerce. GROW DISTRIBUTION 61% PLACE OPENING ORDER OR MONITOR SALES BEFORE PLACING ORDER 61% of retailers surveyed would immediately place an opening order or monitor a brand's performance before placing an order after a brand in their industry launches retail-integrated eCommerce. 1/4 of surveyed branded manufacturer say they have increased their dealer base since launching retail- integrated eCommerce. IMPROVE RETAILER RELATIONSHIPS 75% Shopatron is a online tool utilized by Academy snowboards to keep your dollars within the I community! retailer supported Support your local shop without ever leaving your couch. Every order from this site will ship directly from the nearest stocked CG retailer. Thanks for supporting a grassroots company. Authorized Academy Snowboard Dealers use Shopatron to fulfill orders. snowboard OCNDY GRND Brands support their local retaiers with Branded manufacturers reported that 75% of their dealers express messaging on their eCommerce websites happiness with their retail-integrated eCommerce program. RETAILERS ABANDON BRANDS THAT SELL DIRECT ONLINE: 70% 2012 REDUCE OR CEASE BUYING 64% 2011 REDUCE OR CEASE BUYING 51% 2009 REDUCE OR CEASE BUYING In 2012, 70% of retailers said they would reduce buying from brands that sell online directly to consumers, with 9% saying they would cease buying from that brand altogether. Shopatron Shopatron provides eCommerce solutions that increase sales online, while also increasing sales through brick-and-mortar retail stores. For the complete details on what retailers think about retail-integrated eCommerce, download our 2012 Retailer eCommerce Study at: ecommerce.shopatron.com/2012-retailer-study,