Website Translation Provides a Quality Global Customer Experience

WEBSITE by by LOCALIZATION ΣΣΣΣ by PROVIDES A QUALITY GLOBAL CUSTOMER EXPERIENCE by -O THE REASONS WHY: O SEVENTY-TWO SEVENTY-TWO PERCENT OF CONSUMERS PERCENT OF CONSUMERS SPEND A MAJORITY BUY A PRODUCT OF THEIR TIME ON WEBSITES IN THEIR WITH INFORMATION IN THEIR OWN LANGUAGE OWN LANGUAGE SAY ABILITY TO 56% ¡Hola! R4F Здравствуйте OBTAIN INFORMATION IN THEIR NATIVE LANGUAGE IS MORE IMPORTANT THAN PRICE *CSA, "Can't Read, Won't Buy" PROFESSIONAL BUZZ: O 1. ASPECTS OF WEBSITE LOCALIZATION 39.5% 33.7% 11.6% 4.7% 2.3% 33% OF PROFESSIONALS SAY THAT CUSTOMER EXPERIENCE RANKS SECOND ONLY TO QUALITY/ACCURACY 2015 State of Website Localization: Lionbridge 2. DRIVERS OF STRATEGY 67.4% 11.6% 82.6% 43.0% 37.2% >80% OF PROFESSIONALS WHO HAVE A HAND IN WEBSITE DESIGN AND GLOBALIZATION STRATEGY SAY THAT CUSTOMER EXPERIENCE IS A KEY DRIVER FOR LOCALIZATION STRATEGY 3. TOP TRANSLATION PRIORITIES 56% 69% 93% 52% OF COMPANIES THAT LOCALIZE TODAY, CITE PRODUCTS/SERVICES/ 93% SOLUTION PAGES AS ONE OF THEIR TOP LOCALIZATION PRIORITIES 2015 State of Website Localization: Lionbridge O WHAT'S HAPPENING NOW: FORTY PERCENT FORTY-FOUR PERCENT OF ORGANIZATIONS WHO LOCALIZE OF GLOBAL BRANDS TARGET HAVE NO 5 OR FEWER LANGUAGES LOCALIZATION STRATEGY IN PLACE 2015 State of Website Localization: Lionbridge O THE BIGGER PICTURE: O YOU NEED AT LEAST APPROXIMATELY 12 NINETY PERCENT OF ONLINE SPENDING LANGUAGES IS ACCOUNTED FOR TO REACH 80% BY SPEAKERS OF 13 LANGUAGES** OF THE WORLD POPULATION* *John Yunker **"Say What?," Economist.com & The Economist print edition, February 7, 2015 о THE IMPAСТ: О lili ill $4 CONSISTENT INCREASED INCREMENTAL CUSTOMER CUSTOMER REVENUE EXPERIENCE ENGAGEMENT 2015 State of Website Localization: Lionbridge BROUGHT TO YOU BY Lionbridge www.lionbridge.com