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Web Marketing Trends 2.0 vs. 3.0

2.0 vs 3.0 WEB MARKETING TRENDS Many habits are changing. Many habits müst change to grow successfully. FROM TO SHOUT & SCREAM LISTEN & ANSWER ONLY SHOOT THE TARGET I WANT YOU TAG, PAY KEYWORDS, ENGAREMENT 2 0 WEB MARKETING ACTIONS TRADITIONAL WAYS TO IMPROVE VISIBILITY AND AWARENESS > SEM (KEYWORDS ADV - BANNER ADV) > SEO + TRICKS > LINKS FROM ANYWHERE > EMAIL MKTG too MANY AS POSSIBLE (Maybe SPAM) > SOCIAL is a Secondary activity THE ADVERTISING ERA 2.0 BELIEVE ME I TRUST YOU 3.0 WEB MARKETING ACTIONS 3.0 ETHICS WAYS TO IMPROVE DIALOGUE AND LOYALTY > SOCIAL engagement MICROSITES by interest SEM (KEYWORDS ADV - BANNER ADV) CUSTOM CONTENT (Article Marketing) SEO - MOBILE OPTIMIZATION EMAIL to SELECTED CLUSTER (NO SPAM) > SELECTED QUALITY LINKS IN-OUT > LOCAL AREA Marketing and Loyalty ACTIONS THE ETHICS ERA 5 THE FIVE GOLDEN RULES E3.0 RULES 01 - BE INTERESTING (create your custom content) 02 - DON'T BORING (light copywriting - brilliant ideas) 03 - BE ORIGINAL (high quality graphic design and content) 04 - BE EASY (to follow - to interact - optimized for mobile) 05 - GIVE A REASON WHY (real engagement - contest - opinion - fun) THE MOBILE OVERTAKING NUMBER OF GLOBAL USERS (MILIONS) 2000 1800 1600 1200 O MOBILE 800 DESKTOP 400 2007 2008 2009 2010 2011 2012 2013 2014 2015 OF CONSUMER SPEND TIME READING 68% CONTENT FROM A BRAND THEY KNOW e 2014 Arealabz.it ABEALABZ. SINERGY

Web Marketing Trends 2.0 vs. 3.0

shared by arealabz on May 09
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Many habits are changing. Many habits must change to grow successfully.

Publisher

Arealabz

Developer

Renato Ravenda

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Category

Business
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