The Value of Who You Know

THE VALUE OF "WHO YOU KNOW" HOW MUCH ARE YOUR CONTACTS WORTH? $20,000 $17,000 %24 Business Contacts Average Estimated Worth Personal Contacts Average Estimated Worth 48% 33% AND One-third say that their Yet, half of online American adults still store their contact contacts are Out of date. information in a paper address book. OUT O DATE CONTACT VALUE CURVE The average value people put on business contacts increases with age-until retirement. $27,000 $22,000 $20,000 $14,000 Age 18-34 Age 35-44 Age 45-54 Age 55+ THE PAIN OF MANAGING AND UPDATING 30% 30 percent of people agree it is difficult to keep up. 1 in 3 people feel that 25 percent of their contacts are out of date. But it's most difficult for people with young kids: 40% percent of those with children under 6 years old in their home VS. 26% percent without children under 18 in the home. say their contacts are Out of date PULLING IT TOGETHER 77% 50% The most popular way for people to store contacts is via their mobile phone (77 percent), but almost 50 percent of adults still have a paper address book. Because contact info is typically scattered across multiple locations: in SMS Email SMS Messages Phone Calls Facebook Twitter Linkedin 6 in 10 people would find it useful to have an automated address book. smartr *Based on two surveys among 2,026 adults ages 18 and older with both business and personal contacts. smartr TM SOURCES: XOBNI CONDUCTED BY HARRIS INTERACTIVE