The Top 3 Mistakes of Tech Vendor Content

3 Mistakes Of Tech Vendor Content Providing detailed, current information that speaks to business and technology executives' pain points is crucial when building long-term relationships that lead to technology purchases. #1 Too Much Fluff! 77% Cited too much marketing "fluff" as the #1 MISTAKE vendors make 79% The quality of the information provided significantly affects whether or not technology decision makers will do business with the vendor. Buyers Want 65% More... 59% 54% Best Practices Competitive Comparisons How-To Information Old Old News #2 Regularly updating the information about your products and services is a critical step to deepening a tech buyer's affinity for your brand over competing offerings. Rule of Thumb: update at least every six months or your brand won't even be considered. IT Professionals Begin Researching A Technology Solution... 59% 58% Less than 6 months in advance Content Must Be 15% more than 12 months in advance Current & Timely How Old Is Too Old? 41% will ONLY consider information that is LESS than 12 months old ONLY 11% will consider information over 18 months old ONLY 6% will consider information over 24 months old #3 Unclear Value Proposition Tech vendors are particularly well positioned to advise business technology professionals on how to solve their technology problems because they can draw from their experience with dozens or hundreds of implementations (or more) across their customer base. Does your content do that? Give Them What They Want! 64% Facts & Figures To Support Claims 62% Both Business Value & Tech Information WARNING!! Top Factors That Negatively Affect The Selection Of A Tech Vendor 86% 77% Vendor Information Doesn't Meet Their Needs Unclear Value Proposition *Source: UBM Tech Buyers Research Study, 2012 CreateYour NextCustomer.com UBM Tech