Smart event marketing trends/strategies to embrace in 2023

SMART EVENT MARKETING TRENDS / STRATEGIES TO EMBRACE IN 2023 Corporate events can take multiple shapes , depending on your company's needs and customer tastes . However , one thing that will never go out the screen is event marketing . With the new year here , large - scale organizations must pay attention to the corporate event marketing trends that can make a difference . DID YOU KNOW ? 01 Virtual events 05 Social media walls 09 These numbers show that event marketing can be crucial to business success . With 2023 here , the event marketing trends will enter a new chapter , and you must know everything . Pre and post - event campaigns EVENT MARKETING TRENDS FOR 2023 Following is a list of smart corporate event marketing trends you must follow in 2023. These strategies and trends will help you stay ahead of your competitors . 13 More attention to first - time attendees 17 Incorporating technologies 21 Interactive marketing 25 LIVE User - generated content 29 The rise of digital creators 33 01 64 % of global businesses use the number of attendees to measure the effectiveness of their marketing 64 % Conversational marketing 02 Interactive events 06 Content - rich events 10 Third - party credibility 14 Strategic brand partnerships 18 Sustainable development thinking 22 Omnichannel marketing 26 Increase in marketing budget 30 More focus on data and analytics 02 95 % of event marketers say that live events offer a chance for real - life connections B 95 % 8 03 Personalized events 07 More value to in - person events 11 Established speakers at events 15 Influencer marketing 19 LIVE Video and live - streaming content 23 More focus on customer experience ( CX ) 27 Inclusive marketing 31 New targeting solutions 03 31 % of marketers say that These event marketing trends and strategies can do wonders for businesses in the current times . However , not all of these tactics will help your company , as different entities need different strategies . Therefore , you should be mindful of your corporate needs and business nature and assess which tactics will work best for you . Doing so will help you save time and effort on your event marketing strategies ! event marketing is the most effective tool they can use ле urbanevents www.urbanevents.ae 31 % 04 Experiential marketing 08 Hybrid and remote events 12 Tailor - made event content 16 Event optimization 20 Podcasting 24 More focus on Generation Z 28 Social commerce will grow 32 Agile marketing KEY TAKEAWAY ! Mul 8