Click me

The Savvy Mom-sumer

The Savvy mom-sumer In the wake of the smartphone, Mom has become the most influential person on the net. AN APP IS THE QUICKEST WAY INTO A MOM'S HEART & HAND - MANY MOMS ACCESS SOCIAL MEDIA VIA MOBILE MORE THAN 50% OF THE TIME - 10% 28% 91% 61% 33% -TWITTER -GROUPON- -FACEBOOK- - PINTEREST - BLOGGER - 87% HAVE 28% USE 1/4 WOULD 1/3 OF PINTEREST'S 1/3 OF BLOGGERS HEARD OF IT DAILY DEALS CHOOSE FB OVER TV AUDIENCE IS MOMS ARE MOMS - INTEREST ON PINTEREST - 75% Ideas for Groceries | 59% Home Décor | 27% Travel | 24% Clothing - MOM'S FAVORITE APP CATEGORIES - 82% Social 80% Games 80% Entertainment 68% Weather 62% Music 49% Lifestyle 49% News 48% Health & Fitness Activity & Gossip 28% UPDATE STATUS 63% 72% 54% 62% 30% READ SOCIAL DOWNLOAD FREE APPS PLAY GAMES PURCHASE OTHER RESEARCH GOODS OFTEN VIA MOBILE MEDIA POSTS (MUSIC OR VIDEOS) PRODUCTS/SERVICES OR SERVICES Mom - The Social (Networking) Butterfly 91% 47% 43% play with apps on their mobile device while watching tv use their favorite app daily REGULARLY USE SOCIAL MEDIA 20% increase from 2010 Smartphone - Shopping - APPS USED FOR WINDOW-SHOPPING - 20% 60% 47% 20% Social Networking Apps Deal Site Apps Retailer Apps Amazon, Nordstrom Product Review Groupon, Fab Apps Facebook, Pinterest 46% 15% USE A USE A SMARTPHONE SMARTPHONE APP TO SEARCH FOR APP WHILE ONLINE COUPONS SHOPPING WHILE SHOPPING What She'll Spend On Apps 52% HAVE TEN OR MORE APPS DOWNLOADED - 25% FOR THE KIDS. 39% Love Free Apps 28% 17% 7% $0.99 or less $1.00-$1.99 $2.00-$2.99 9% SPEND $3.00+ Moms Trust Other Moms 55% More Than Brands - WIN OVER ONE, AND YOU MAY BE ON YOUR WAY TO WINNING OVER ALL - 44% 92% 78% 64% PURCHASE BASED PASS ALONG INFO FOLLOW BRANDS ASK OTHER MOMS ON FRIEND'S ABOUT DEALS ON SOCIAL MEDIA FOR ADVICE BEFORE RECOMMENDATION FOR COUPONS THEY PURCHASE Sources: eMarketer Edison research (2011) (2011) (2011) Attributions from The Noun Project: Julia Soderberg, Naomi Atkinso, Benjamin Orlovski, Fabien Saura, Santeri Lohi, & Scott Lewis. MOXIEINTERACTIVE.COM @YOUVEGOTMOXIE Moxie i

The Savvy Mom-sumer

shared by moxie on Jun 22
Today’s mom is one of the most influential and social consumers you’ll meet. She increasingly accesses the Internet via her mobile device, and can be found shopping, playing games, sharing deals a...




Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size