The Savvy Mom-sumer

The Savvy mom-sumer In the wake of the smartphone, Mom has become the most influential person on the net. AN APP IS THE QUICKEST WAY INTO A MOM'S HEART & HAND - MANY MOMS ACCESS SOCIAL MEDIA VIA MOBILE MORE THAN 50% OF THE TIME - 10% 28% 91% 61% 33% -TWITTER -GROUPON- -FACEBOOK- - PINTEREST - BLOGGER - 87% HAVE 28% USE 1/4 WOULD 1/3 OF PINTEREST'S 1/3 OF BLOGGERS HEARD OF IT DAILY DEALS CHOOSE FB OVER TV AUDIENCE IS MOMS ARE MOMS - INTEREST ON PINTEREST - 75% Ideas for Groceries | 59% Home Décor | 27% Travel | 24% Clothing - MOM'S FAVORITE APP CATEGORIES - 82% Social 80% Games 80% Entertainment 68% Weather 62% Music 49% Lifestyle 49% News 48% Health & Fitness Activity & Gossip 28% UPDATE STATUS 63% 72% 54% 62% 30% READ SOCIAL DOWNLOAD FREE APPS PLAY GAMES PURCHASE OTHER RESEARCH GOODS OFTEN VIA MOBILE MEDIA POSTS (MUSIC OR VIDEOS) PRODUCTS/SERVICES OR SERVICES Mom - The Social (Networking) Butterfly 91% 47% 43% play with apps on their mobile device while watching tv use their favorite app daily REGULARLY USE SOCIAL MEDIA 20% increase from 2010 Smartphone - Shopping - APPS USED FOR WINDOW-SHOPPING - 20% 60% 47% 20% Social Networking Apps Deal Site Apps Retailer Apps Amazon, Nordstrom Product Review Groupon, Fab Apps Facebook, Pinterest 46% 15% USE A USE A SMARTPHONE SMARTPHONE APP TO SEARCH FOR APP WHILE ONLINE COUPONS SHOPPING WHILE SHOPPING What She'll Spend On Apps 52% HAVE TEN OR MORE APPS DOWNLOADED - 25% FOR THE KIDS. 39% Love Free Apps 28% 17% 7% $0.99 or less $1.00-$1.99 $2.00-$2.99 9% SPEND $3.00+ Moms Trust Other Moms 55% More Than Brands - WIN OVER ONE, AND YOU MAY BE ON YOUR WAY TO WINNING OVER ALL - 44% 92% 78% 64% PURCHASE BASED PASS ALONG INFO FOLLOW BRANDS ASK OTHER MOMS ON FRIEND'S ABOUT DEALS ON SOCIAL MEDIA FOR ADVICE BEFORE RECOMMENDATION FOR COUPONS THEY PURCHASE Sources: eMarketer Edison research http://www.edisonresearch.com/home/archives/2012/01/how-moms-get-it-done-with-apps.php (2011) http://www.momcentralconsulting.com/trendreports.php (2011) http://gala.adage.com/images/bin/pdf/1114WP.pdf (2011) http://techcrunch.com/2012/05/11/connected-moms-nielsen-says-54-own-smartphones-75-use-facebook-5m-visit-pinterest-monthly http://blog.bazaarvoice.com/2013/05/13/moms-trust-each-other-over-anyone-else-how-to-influence-social-mobile-mothers/ http://www.mediapost.com/publications/article/198450/moms-utilize-social-media-online-spending.htmltixzz2RxzPUaTy http://www.mediabistro.com/alltwitter/social-marketing-moms_b42121 http://marketing.anchormobile.net/blog/bid/277598/Social-Media-and-Mobile-Marketing-for-Moms Attributions from The Noun Project: Julia Soderberg, Naomi Atkinso, Benjamin Orlovski, Fabien Saura, Santeri Lohi, & Scott Lewis. MOXIEINTERACTIVE.COM @YOUVEGOTMOXIE Moxie i