The Nonprofit Data Gap

The Nonprofit Data Gap Over 500 nonprofit executives surveyed The Top4 Most Important Nonprofit Practices Recruiting New Donors 28% Retaining / Upgrading Current Donors (32% Showing Impact of Organization's Activities 20% Managing Relationships 15% with Supporters The Top4 Least Important Nonprofit Practices Using Data and Analytics to Drive Strategy 63% Upgrading Current Donors 1% Recruiting New Donors 10% Managing Relationships with Supporters 8% The Top4 Most Effective Fundraising Activities Special Events 88% One-on-One Solicitation 88% of Major Donations Direct Mail 87% Face-to-Face Fundraising 86% The Top4 Least Effective Fundraising Activities Door-to-Door Collections SMS (12% Telemarketing 25% Planned Gifts (55% 28% 64% Are increasing their digital marketing budget in 2013 Stated that their budget will remain the same for 2013 66% 29% Of survey respondents are tapping email as an important channel of engagement Indicated social media is top of mind A 62% 12% Of respondents indicated online promotions and Prefer direct mail for donor engagement communications ineffective Over UU of survey respondents indicated direct mail and email are the biggest focus for nonprofit marketing (infogroup For a copy of the survey report please visit: www.infogrouptargeting.com/nonprofit-data-gap NONPROFIT SOLUTIONS www.infogroupnonprofit.com ©2013 Infogroup Nonprofit Solutions