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Make Your Marketing Strategy POP

MAKE YOURPOPR MARKETING STRATEGY The Tools You Need to Engage Tech Buyers from the Office to Events and Back UBM Tech Polled 1000+ Tech Professionals To Learn About Their Event Actions and Preferences PRE-EVENT MARKETER'S TOOLBOX White papers & Research reports Webinars & Video Email Research RAA 72% 66% 64% 57% Attend to learn Attend to evaluate More likely to visit of attendees want about specific products or services that can help solve a business problem. you to know about their industry. Prove you've done your homework with email that targets their pain points. technology the booth of an solutions. exhibitor they have communicated Webinars & whiteboard videos with pre-event Best assets for this work best to showcase your include blogs, white papers, and research reports. products. BOTTOM LINE: Do your homework Have a wide range of content assets that address business challenges Leverage online communities to share your content assets in front of a broad range of IT buyers MARKETER'S BOOTH TOOLBOX Industry-Specific Information Subject Matter Expert Tech Demos How-To Materials 17 76% 66% 53% 75% Attendees want to see your solution at work; say tech demos are the most want technology specs or "how to" materials to take like industry-specific information. Ensure Subject matter experts make attendees more you have the right materials including white papers, testimonials, and Likely to stop at a booth (e.g. product managers) with them valuable type of booth content business case builders TIP: Consider hosting a smaller breakout session. 79% would attend if it adds value to their experience. POST-EVENT MARKETER'S TOOLBOX Email Save the Date Mix of Content Online Community Consider hosting a post-event online community to keep conversations alive Nurture Information that 53% attendees need in relationships with localized events with attendees order to justify their expenditure of attendees want that stopped by your booth year round follow-up email with additional research or information 61% Technical information 46% 41% want follow-up email with a link to a Content that focuses on my business pain points website for more information 41% Content that focuses on my job function or role TIP: Stay "present“ in the minds of technology professionals consistently through relevant, targeted content. If you're interested in seeing UBM Tech's full "The Tech Buyer's Perspecti ve - From the Office to Events and Back: How Tech Marketers Can Engage for Success," research report, contact: [email protected] 2014 UBM Tech Research: Trade Show Attendee Survey UBM Tech survey of 1,089 business technology professionals who attend trade shows; fielded in March and June 2014 Create Your Next Customer ► UBM @CYNC_marke ting Tech

Make Your Marketing Strategy POP

shared by CYNC_marketing on Aug 27
UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers - from the o...


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