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Leap into the connected digital economy to deliver enhanced customer experience

BearingPoint. Institute Leap into the connected digital economy In a connected world, customers expect a complete, personalised and seamless experience at the tip of their fingers. B2B and B2C companies can deliver on this promise with their ecosystem partners by bundling digital and traditional services with physical products in real time. Driver one: 45-year-old female, account manager, single, 1 child Building a 'connected car' In this example, car manufacturers can enrich their customers' experience by bundling services for their electric vehicle from a 'bank' of ecosystem partners, such as entertainment, telecommunications and automotive services companies Driver two: 21-year-old male, student, dating Financial services Location services Lifestyle options Travel services Car configuration Lifecycle services Pay-as-you-drive Automatic Music Breakdown Engine options (electric, hybrid- electric) Extended insurance emergency call streaming warranty Cover Holiday rental car (abroad) Lease-purchase Body style (coupé, 5 doors, cabriolet) Anti-theft News 3 years all-inclusive finance tracking service maintenance Rental car days (extended range) Styling (colour, wheels) Travel Panic Traffic Car wash insurance button updates options Electric-car Concierge Smart Tyre Interior Fast EV insurance service navigation Cover options charging access Driver one bundle: Driver two bundle: Digital services platform: Provisioning, orchestration and monetisation 3 years all-inclusive Automatic Extended Anti-theft Rolling 'big data' As the modern car provides a gold mine of data (e.g. driving conditions, location, sensors, etc.), which helps manufacturers to tailor their bundles via advanced maintenancce emergency call warranty tracking analytics, billing within the partnership ecosystem is a complex process. For the customer, however, there is only one monthly bill. Interior options Smart Breakdown Music navigation Cover streaming Source: BearingPoint BEIO05-ODE-IN

Leap into the connected digital economy to deliver enhanced customer experience

shared by BEI on Oct 17
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How digital-first organisations are leveraging their ecosystem through rapid bundling and mass customisation

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BearingPoint Institute

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Business
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