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How to Influence Millenials to Drive Customer Referrals

How to influence Millennials to drive customer referrals forewards 90% A 20% tell their family & friends NOT to purchase the company's products when they lose trust or respect for a brand cared more about the range of products offered 70% You Tube W 30% would create a video and post it cared more about online or write a review about product quality their experience with a company 70% 33% GENERATION recommend their favorite brands to looked for brands who made a positive impact on the world family and friends 55% 34% said price was most important reason, but price is the least important in building their trust bought from a brand because of the social or political values of the company 40% 47% have criticized a brand on a social network write about good online experience By 2015 in the US, annual spending > $2.45 TRILLION /YEAR 1.7 BILLION By 2018 in the US, projected income will be > $3.4 TRILLION WEAR people on earth are 15 -30 years of age Surpassing Baby Boomer income Created by Sources forewards 1. PEW Research @ForewardsApp on twitter 2. CIA 3. Javelin Strategy

How to Influence Millenials to Drive Customer Referrals

shared by threadyblock on Aug 14
Think Gen Y can't have an impact on our online business? Think again, this hyper connected generation could be your biggest source of customer referrals if you know what they want.




Carson Chen


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