How To Get Your Email Opened: 6 Tips

www.marketscan.co.uk marketscan data you can trust HOW TO GET YOUR EM@IL OPENED: 6 TIPS IF YOUR EMAIL OPEN AND CLICK-THROUGH RATES NEED WORK, TAKE A LOOK AT THESE SIMPLE TIPS. WE ARE ALL SUFFERING FROM INFORMATION OVERLOAD: of emails received were spam. In 2011, the typical In 2012, corporate email user sent and received about 89 billion 105 business emails were sent and received every day. emails per day. Source: Radicati Group Email Statistics Report, 2011-2015 – Executive Summary In 2012, there were In 2016, that will 2.1 billion rise to 2.6 billion email users. Source: Radicati eDiscovery Market 2012-2016 HERE ARE OUR TIPS TO MAKE SURE YOUR EMAIL MARKETING STANDS OUT. START WITH SUBJECT LINES Get the length right: B2B subject lines should be about 130 characters to get optimum opening rates. 30 Source: Adestra Email Subject Line Study MONEY TALKS DON'T SHOUT! Turnover 24 Turnover Turnover Turnover Turnover Capital letters and exclamation marks will set Monetary symbols or the word "turnover" increase the chances of opening and click-through, but the words "B2B" or "business" will turn off alarm bells, and your email will go straight to the spam basket. off the reader. Source: Adestra Email Subject Line Study Adestra found that personalised emails were 31.6% more likely to be opened. PERSONALISE, PERSONALISE, PERSONALISE Treat your subscriber as a friend use email data and software that will enable you to personalise to each individual company or executive. GET OFF ON THE RIGHT FOOT 31% of companies send out emails as part of a welcome programme 28% of companies send out emails as a response to a site visit or signup That moment when they trust you with their email address is the time when they are most engaged with your communications and most likely to open you messages. Source: Adestra SEND AT THE RIGHT TIME 03 6 06 01 O 4 07 02 0 Analyse when your emails are opened and increase the chances of them opening your email, simply by sending it at a time when they are likely to read it. 03 04 According to Sign-up.to: 67% of opens take place during working hours I 1:00 11am is peak time for opening emails Tuesday, Wednesday and Thursday see the most emails opened YOUR EMAIL MARKETING TO DO LIST įsdfhisofh dpoei9jd n,alom! TT Don't witter on in the subject line Talk about Don't use Personalise Offer Carefully capitals - they look tacky boosting emails as readers consider your much as great when to customers' you can content send profits marketscan Download our free eGuide THE 7 HABITS OF HIGHLY SUCCESSFUL DIGITAL MARKETERS for more tips on THE 7 HABITS OF HIGHLY SUCCESSFUL DIGITAL MARKETERS Markebing success in the digital age is nat dowm to luck, it's down to poming into the ioad generation hobits of offective marketera. using email lists effectively. DOWNLOAD NOW O )) %24