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Get “Mocial” With Your Email List

Using Mobile, Social and Local te Build Your Email Database The possibilities for strategic, integrated campaigns between email, social, mobile and local are endless. But many companies don't have a plan for getting t those social and mobile users to opt in to their emails, where nurturing of relationships and conversions may be more likely to occur. Here's how you can use “mocial" channels to build your email database: UNDER CONSTRUCTION billion email users 325 Add QR codes to print materials (bags and bag stuffers, print ads, catalogs, store signs and other point-of-sale promotions) that link to a simple online registration page. million users 483 Create a unique "Email Opt-in" tab on your company or brand's Facebook page and add an email registration form. million users Promote your email program on your Google+ page. 8+ 100 million users At regular intervals, include tweets teasing your email program in your Twitter stream. 140 million users 4.5 Promote SMS to email opt-ins on POS signs, ads throughout the store or in mall locations, or on transaction receipts. sms billion users 105 Capture email addresses during Foursquare and Facebook opt-in registrations for check-in promotions such as sweepstakes, scavenger hunts and loyalty programs. million users 500 Promote your email program both on your blog homepage and within the blogs them- selves. million users 400 When users download apps, prompt them to sign up for your email program directly or by connecting via a social registra- tion such as Facebook. million users Promote your email program on your Linkedin page. in 150 million users Sources: http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011 http://www.jiwire.com/company/media/jiwire%E2%80%99s-mobile-audience-insights-report-finds-key-trends-location-and-mobile http://newsroom.fb.com/content/default.aspx?NewsAreald=22 http://www.mediabistro.com/altwitter/twitter-active-total-users_b17655 http://investor.google.com/earnings/2011/Q4_google_earnings.html http://press.linkedin.com/node/1104 http://www.pewglobal.org/2011/12/20/global-digital-communication-texting-social-networking-popular-worldwide/1/ http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers http://venturebeat.com/2010/10/29/facebook-places-30-million/ http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats SSilverpop TI KIX ! iD !X

Get “Mocial” With Your Email List

shared by yourdesignonline on Dec 28
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Recently we’ve discussed the importance of incorporating newsletters into your marketing plans and how to make them great. Well, great newsletters need readers, right? But of course! If you’v...

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