How to Create Impact with Direct Mail

bakergoodchild bakergoodchild.co.uk HOW TO CREATE IMPACT WITH DIRECT MAIL SHAPE&SIZE Most mailers are based around standard sizes so for higher impact use odd formats to create interest. There are endless options for die cut shapes, take advantage of this and get creative. 94% of customers judge direct mail by visual appearance. DESIGN & COLOUR Customers make a subconscious judgment about a direct mail piece within 90 SECONDS of initial viewing. 62-90% Adding full colour increases response rates by 45% of this assessment is based on colour. Make informed colour choices. Colour theory plays an important role in making the right impression. SAFETY GROWTH WEALTH LIVELINESS WARMTH SUPPORT PURITY CLEANLINESS HOPE TRANQUILLITY TRUST PRODUCTIVITY LOVE LIFE WARNING First impressions are important. The data below shows the percentage of certain age demographics that will open direct mail if they consider it to contain relevant information. 15-19 YEAR OLDS 176% 19-24 YEAR OLDS 33% 25-34 YEAR OLDS |73% 35-44 YEAR OLDS 46% 45-54 YEAR OLDS 47% 55-64 YEAR OLDS 79% 65+ YEAR OLDS 92% - Using colour creates a more 'exclusive' look. Branded, well designed and informative envelopes add to the value of the piece. TEXTURE&FORM - Incorporate laminates, special varnishes, foil blocking and tabbing when creating a self-mailer. IF IT LOOKS GOOD, FEELS NICE AND SCREAMS FOR INTERACTION, I AM MORE LIKELY TO OPEN IT. Incorporate interactive elements, different textures and new design ideas to add a sense of discovery to the experience. CONTENT 62% 70% 56% of people like to receive mail telling them about offers. of people welcome mail that rewards of people welcome mail that gives them useful information. their loyalty. 1.5 MILLION RESPONDED TO A MONEY OFF VOUCHER OUTCOME Get more immediate response than ordinary direct mail. Offer a higher-quality, longer-lasting impression than other broadcast mediums. Deliver your message with maximum impact. bakergoodchild bakergoodchild.co.uk