Facebook Ad Objectives… Which is Right for Your Business

Facebook Ad OBJECTIVES ... WHICH IS RIGHT FOR YOUR BUSINESS ? Most local businesses should advertise on Facebook , if you do it right , it can help your business to grow . The issue is that while Facebook ads are effective , a lot of local business owners don't know which objectives to choose for their ads . With that in mind , here's our rundown of Facebook ad objectives to help you understand which objective makes the most sense for your business . f When you create an ad for your business on Facebook , you can choose from 11 objectives divided into three categories : Awareness , Consideration , and Conversion . Let's get started ! HOY OVO JEvans and 103 uts Like A Like Jasper's Market Sponsored Get organic produce delivered directly to you ! Get frest organic food delivered from our heds to your doorstep Danm OVO John Evans and 23 others 2:04 Q Search William Van Hecke Like Comment adidas Sponsored Comment OVO 150 Like Jasper's Market You're all set . Your info has been sent to Jasper's Market INTRODUCING 26 3.TRAFFIC . Traffic ads are designed to direct more traffic to the URL you choose , usually a link on your website . Facebook tracks only the number of people who click on your links , meaning that you'll need to track conversions separately . 4.ENGAGEMENT . On Facebook , engagement means likes , comments , and shares . If you want to get more people to engage with your content , this is the ad objective you should choose . Visit Website Share 9:41 AM adidas Z.N.E Travel Hoodie Learn More Comment 2 Commons On the road between games , keep transition smooth and composed in the Z.N.E Travel Hoodie Share 8.MESSAGES . Message ads are designed to get more people in your target audience to message your business on Facebook . They can be useful if you want to initiate conversations , answer questions , and nurture leads . 9.CONVERSIONS . If your goal is to get more people to take a specific action , such as adding an item to their cart , buying a product , or RSVPing to an event , this is the ad objective to choose on Facebook . It works best when targeted to people who are already familiar with your brand . Comment Share : RAVEL HOODIE f More 28 Comments What are the Available Ad Objectives on 1. BRAND AWARENESS . These ads generally do not get a high click - through rate because their objective is to make people aware of your brand . Share They are best used as the first step in a cam paign to attract new customers . 2.REACH . If you want to get your ad in front of as many people in your target audience as possible , this is the objective to choose . Here again , you may not get a ton of engagement , but you will be sure that your ad appears in your target audience's feed . Support your local farmer's markets • Sign up and get freat fruits delivered to your every worked . . Stay up to date on your local community vendors - Never miss a fresh farmer's market deal again . Learn more by providing your into below . Full Name Maxwell Smith 5.APP INSTALLS . This one's self - explanatory . If you've got an app to sell or promote , chose App Installs as your objective . PRO TIP : Brand Awareness is a good objective , particularly if you feel like your competitors have more brand recognition than you do or if you haven't been in business for long . Emol 6.VIDEO VIEWS . Have a video to promote ? Choose the Video Views objective to get more people to watch your video . This objective is ideal for product demo and explainer videos . PRO TIP : Traffic can be a good objective for small businesses who want to get more people to visit their websites . However , you should make sure that you have a well - designed landing page before you spend any money on traffic . You need to give people a reason to stay on your website once they click the link . [email protected] 7.LEAD GENERATION . If you've got a great lead magnet to promote , the Lead Generation objective is ideal because it allows the people who see your ad to opt in and get your lead magnet without leaving Facebook . Which Facebook Ad Objective is Right for Your Business ? 5 Phone Number US +1 214 612 5050 By clicking Submit , you agree to send your info to A Peronal Page who agrees to use it according to their privacy policy and the above Terms . Facebook will also use it subject to our Data Policy , including to auto - fil forms for ads . Facebook Deta Policy View A Peronal Page's Privacy Policy ● *** 009 < Recent Submit J 12:00 PM Jasper's Market > Active Now Jasper's Market 500k people like this Food / Grocery Just Now Hi there ! Here's your coupon for 20 % off when you visit us this month . Just show it to us at checkout : SUMMERSALE Find Nearby Store 10. CATALOG SALES . Another ad objective that may be effective when targeted to people who already know your brand is the Catalog Sales objective . You can use it to connect BROUGHT TO YOU BY : TabithaNaylor.com 727-424-7147 [email protected] Hours Facebook with your product catalog and display individual products to your audience . Type a message ... 11. STORE VISITS . If you have a brick - and - mortar store , this ad objective can help you entice more local customers to visit your store . To use it , you'll need to make sure that your business location ( s ) are accurate in Business 100 % Manage f Now , let's talk about which Facebook ad objectives make the most sense for local businesses . Some simply are not good choices if you've got a small audience to target . PRO TIP : Unless you have a large audience , the Reach objective is probably not ideal . The goal for that objective is to reach as many people as possible . Most small , local businesses should steer clear of this objective . PRO TIP : I also really like the Store Visits ad objective for local businesses . It's arguably the most highly focused ad objective available . The key if you decide to use it is to make sure your location information is up - to - date . You'll also need to target the ad to people who live within a small radius of your store . Visiting your Facebook Ads Manager page will give you additional information and guidance as you create your ad . Remember , the ad objective you choose should be carefully selected to align with your business growth objectives for the best results .