Does Design Matter? 99designs Survey of 1,500 Small Businesses and Startups

99 designs DOES DESIGN MATTER? 99designs surveyed 1,500 small businesses and startups to better understand the changing role of design in the business world. HOW IMPORTANT IS DESIGN TO BUSINESS SUCCESS? 49 VERY IMPORTANT PERCENT MODERATELY IMPORTANT 31 PERCENT 10 07 03 NEUTRAL PERCENT SLIGHTLY IMPORTANT PERCENT NOT IMPORTANT PERCENT 67 Expect that graphic design will become increasingly important to the success of their business over PERCENT the next five years. 34 44 21 24 PERCENT PERCENT PERCENT Predict their companies will spend more on graphic design in 2012 than in 2011. Predict they will spend Predict they will spend less in 2012. the same in 2012. WHERE DO SMALL BUSINESSES SOURCE THEIR DESIGNERS? 27 27 21 18 07 In-house do it myself PERCENT PERCENT PERCENT PERCENT PERCENT Freelance Crowdsource Agency THE COLORS OF SUCCESS Respondents selected the colors they associate with business success. In order of popularity: Blue 57% Green 35% White 32% Black 29% Red 21% Yellow 14% Orange Gray Purple 12% 12% 10% Purple is the color men O associate LEAST with Orange is the color women associate LEAST with business success. business success. APPLE WAL-MART NIKE LOGO DESIGNS BEST MICROSOFT COCA-COLA WORST PEPSI GOOGLE IBM FEDEX GOOGLE WHICH COMPANIES HAVE THE BEST AND WORST DESIGNS? APPLE WAL-MART AMAZON WEBSITE DESIGNS BEST YAHOO! GOOGLE WORST FACEBOOK FACEBOOK MYSPACE NIKE MICROSOFT Responses to this question were open-ended. HOW MUCH WOULD YOU PAY FOR A NEW LOGO? 57• Would pay up to $500 $500 $1,000+ $1,000 PERCENT 18• Would pay up to $1,000 PERCENT 14 Would spend more than $1,000 PERCENT 99 designs The 99designs business design survey was conducted online from March 2012 to May 2012. The 1,500 respondents were evenly split between 99designs customers and non-customers holding design decision-making roles within their companies who were polled through market research firm Ask your Target Market. 99 designs DOES DESIGN MATTER? 99designs surveyed 1,500 small businesses and startups to better understand the changing role of design in the business world. HOW IMPORTANT IS DESIGN TO BUSINESS SUCCESS? 49 VERY IMPORTANT PERCENT MODERATELY IMPORTANT 31 PERCENT 10 07 03 NEUTRAL PERCENT SLIGHTLY IMPORTANT PERCENT NOT IMPORTANT PERCENT 67 Expect that graphic design will become increasingly important to the success of their business over PERCENT the next five years. 34 44 21 24 PERCENT PERCENT PERCENT Predict their companies will spend more on graphic design in 2012 than in 2011. Predict they will spend Predict they will spend less in 2012. the same in 2012. WHERE DO SMALL BUSINESSES SOURCE THEIR DESIGNERS? 27 27 21 18 07 In-house do it myself PERCENT PERCENT PERCENT PERCENT PERCENT Freelance Crowdsource Agency THE COLORS OF SUCCESS Respondents selected the colors they associate with business success. In order of popularity: Blue 57% Green 35% White 32% Black 29% Red 21% Yellow 14% Orange Gray Purple 12% 12% 10% Purple is the color men O associate LEAST with Orange is the color women associate LEAST with business success. business success. APPLE WAL-MART NIKE LOGO DESIGNS BEST WORST MICROSOFT COCA-COLA PEPSI GOOGLE IBM FEDEX GOOGLE WHICH COMPANIES HAVE THE BEST AND WORST DESIGNS? APPLE WAL-MART AMAZON WEBSITE DESIGNS BEST YAHOO! GOOGLE WORST FACEBOOK FACEBOOK MYSPACE NIKE MICROSOFT Responses to this question were open-ended. HOW MUCH WOULD YOU PAY FOR A NEW LOGO? 57• Would pay up to $500 $500 $1,000+ $1,000 PERCENT 18• Would pay up to $1,000 PERCENT 14 Would spend more than $1,000 PERCENT 99 designs The 99designs business design survey was conducted online from March 2012 to May 2012. The 1,500 respondents were evenly split between 99designs customers and non-customers holding design decision-making roles within their companies who were polled through market research firm Ask your Target Market. 99 designs DOES DESIGN MATTER? 99designs surveyed 1,500 small businesses and startups to better understand the changing role of design in the business world. HOW IMPORTANT IS DESIGN TO BUSINESS SUCCESS? 49 VERY IMPORTANT PERCENT MODERATELY IMPORTANT 31 PERCENT 10 07 03 NEUTRAL PERCENT SLIGHTLY IMPORTANT PERCENT NOT IMPORTANT PERCENT 67 Expect that graphic design will become increasingly important to the success of their business over PERCENT the next five years. 34 44 21 24 PERCENT PERCENT PERCENT Predict their companies will spend more on graphic design in 2012 than in 2011. Predict they will spend Predict they will spend less in 2012. the same in 2012. WHERE DO SMALL BUSINESSES SOURCE THEIR DESIGNERS? 27 27 21 18 07 In-house do it myself PERCENT PERCENT PERCENT PERCENT PERCENT Freelance Crowdsource Agency THE COLORS OF SUCCESS Respondents selected the colors they associate with business success. In order of popularity: Blue 57% Green 35% White 32% Black 29% Red 21% Yellow 14% Orange Gray Purple 12% 12% 10% Purple is the color men O associate LEAST with Orange is the color women associate LEAST with business success. business success. APPLE WAL-MART NIKE LOGO DESIGNS BEST WORST MICROSOFT COCA-COLA PEPSI GOOGLE IBM FEDEX GOOGLE WHICH COMPANIES HAVE THE BEST AND WORST DESIGNS? APPLE WAL-MART AMAZON WEBSITE DESIGNS BEST YAHOO! GOOGLE WORST FACEBOOK FACEBOOK MYSPACE NIKE MICROSOFT Responses to this question were open-ended. HOW MUCH WOULD YOU PAY FOR A NEW LOGO? 57• Would pay up to $500 $500 $1,000+ $1,000 PERCENT 18• Would pay up to $1,000 PERCENT 14 Would spend more than $1,000 PERCENT 99 designs The 99designs business design survey was conducted online from March 2012 to May 2012. The 1,500 respondents were evenly split between 99designs customers and non-customers holding design decision-making roles within their companies who were polled through market research firm Ask your Target Market. 99 designs DOES DESIGN MATTER? 99designs surveyed 1,500 small businesses and startups to better understand the changing role of design in the business world. HOW IMPORTANT IS DESIGN TO BUSINESS SUCCESS? 49 VERY IMPORTANT PERCENT MODERATELY IMPORTANT 31 PERCENT 10 07 03 NEUTRAL PERCENT SLIGHTLY IMPORTANT PERCENT NOT IMPORTANT PERCENT 67 Expect that graphic design will become increasingly important to the success of their business over PERCENT the next five years. 34 44 21 24 PERCENT PERCENT PERCENT Predict their companies will spend more on graphic design in 2012 than in 2011. Predict they will spend Predict they will spend less in 2012. the same in 2012. WHERE DO SMALL BUSINESSES SOURCE THEIR DESIGNERS? 27 27 21 18 07 In-house do it myself PERCENT PERCENT PERCENT PERCENT PERCENT Freelance Crowdsource Agency THE COLORS OF SUCCESS Respondents selected the colors they associate with business success. In order of popularity: Blue 57% Green 35% White 32% Black 29% Red 21% Yellow 14% Orange Gray Purple 12% 12% 10% Purple is the color men O associate LEAST with Orange is the color women associate LEAST with business success. business success. APPLE WAL-MART NIKE LOGO DESIGNS BEST WORST MICROSOFT COCA-COLA PEPSI GOOGLE IBM FEDEX GOOGLE WHICH COMPANIES HAVE THE BEST AND WORST DESIGNS? APPLE WAL-MART AMAZON WEBSITE DESIGNS BEST YAHOO! GOOGLE WORST FACEBOOK FACEBOOK MYSPACE NIKE MICROSOFT Responses to this question were open-ended. HOW MUCH WOULD YOU PAY FOR A NEW LOGO? 57• Would pay up to $500 $500 $1,000+ $1,000 PERCENT 18• Would pay up to $1,000 PERCENT 14 Would spend more than $1,000 PERCENT 99 designs The 99designs business design survey was conducted online from March 2012 to May 2012. The 1,500 respondents were evenly split between 99designs customers and non-customers holding design decision-making roles within their companies who were polled through market research firm Ask your Target Market. 99 designs DOES DESIGN MATTER? 99designs surveyed 1,500 small businesses and startups to better understand the changing role of design in the business world. HOW IMPORTANT IS DESIGN TO BUSINESS SUCCESS? 49 VERY IMPORTANT PERCENT MODERATELY IMPORTANT 31 PERCENT 10 07 03 NEUTRAL PERCENT SLIGHTLY IMPORTANT PERCENT NOT IMPORTANT PERCENT 67 Expect that graphic design will become increasingly important to the success of their business over PERCENT the next five years. 34 44 21 24 PERCENT PERCENT PERCENT Predict their companies will spend more on graphic design in 2012 than in 2011. Predict they will spend Predict they will spend less in 2012. the same in 2012. WHERE DO SMALL BUSINESSES SOURCE THEIR DESIGNERS? 27 27 21 18 07 In-house do it myself PERCENT PERCENT PERCENT PERCENT PERCENT Freelance Crowdsource Agency THE COLORS OF SUCCESS Respondents selected the colors they associate with business success. In order of popularity: Blue 57% Green 35% White 32% Black 29% Red 21% Yellow 14% Orange Gray Purple 12% 12% 10% Purple is the color men O associate LEAST with Orange is the color women associate LEAST with business success. business success. APPLE WAL-MART NIKE LOGO DESIGNS BEST WORST MICROSOFT COCA-COLA PEPSI GOOGLE IBM FEDEX GOOGLE WHICH COMPANIES HAVE THE BEST AND WORST DESIGNS? APPLE WAL-MART AMAZON WEBSITE DESIGNS BEST YAHOO! GOOGLE WORST FACEBOOK FACEBOOK MYSPACE NIKE MICROSOFT Responses to this question were open-ended. HOW MUCH WOULD YOU PAY FOR A NEW LOGO? 57• Would pay up to $500 $500 $1,000+ $1,000 PERCENT 18• Would pay up to $1,000 PERCENT 14 Would spend more than $1,000 PERCENT 99 designs The 99designs business design survey was conducted online from March 2012 to May 2012. The 1,500 respondents were evenly split between 99designs customers and non-customers holding design decision-making roles within their companies who were polled through market research firm Ask your Target Market. 99 designs DOES DESIGN MATTER? 99designs surveyed 1,500 small businesses and startups to better understand the changing role of design in the business world. HOW IMPORTANT IS DESIGN TO BUSINESS SUCCESS? 49 VERY IMPORTANT PERCENT MODERATELY IMPORTANT 31 PERCENT 10 07 03 NEUTRAL PERCENT SLIGHTLY IMPORTANT PERCENT NOT IMPORTANT PERCENT 67 Expect that graphic design will become increasingly important to the success of their business over PERCENT the next five years. 34 44 21 24 PERCENT PERCENT PERCENT Predict their companies will spend more on graphic design in 2012 than in 2011. Predict they will spend Predict they will spend less in 2012. the same in 2012. WHERE DO SMALL BUSINESSES SOURCE THEIR DESIGNERS? 27 27 21 18 07 In-house do it myself PERCENT PERCENT PERCENT PERCENT PERCENT Freelance Crowdsource Agency THE COLORS OF SUCCESS Respondents selected the colors they associate with business success. In order of popularity: Blue 57% Green 35% White 32% Black 29% Red 21% Yellow 14% Orange Gray Purple 12% 12% 10% Purple is the color men O associate LEAST with Orange is the color women associate LEAST with business success. business success. APPLE WAL-MART NIKE LOGO DESIGNS BEST WORST MICROSOFT COCA-COLA PEPSI GOOGLE IBM FEDEX GOOGLE WHICH COMPANIES HAVE THE BEST AND WORST DESIGNS? APPLE WAL-MART AMAZON WEBSITE DESIGNS BEST YAHOO! GOOGLE WORST FACEBOOK FACEBOOK MYSPACE NIKE MICROSOFT Responses to this question were open-ended. HOW MUCH WOULD YOU PAY FOR A NEW LOGO? 57• Would pay up to $500 $500 $1,000+ $1,000 PERCENT 18• Would pay up to $1,000 PERCENT 14 Would spend more than $1,000 PERCENT 99 designs The 99designs business design survey was conducted online from March 2012 to May 2012. The 1,500 respondents were evenly split between 99designs customers and non-customers holding design decision-making roles within their companies who were polled through market research firm Ask your Target Market.