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Do Different Age Groups use Online Reviews Differently?

VTRUSTPILOT DO DIFFERENT AGE GROUPS USE ONLINE REVIEWS DIFFERENTLY? KEY FINDINGS OF THE TRUST ECONOMY REPORT Younger people are supposedly more web-savvy than older people. So are they more influenced by online reviews? Trustpilot has recently conducted research, summarised in the Trust Economy Report, which sheds light on the future of Ecommerce ... YOUTH POWER 25% more 16-to-24-year-olds are most influenced 44.) by online reviews, with 44% stating they would spend at least: However, the 16–24 age group is also the most likely to write a negative review to ensure that money with a business that they'd read a positive online review about. "OTHER PEOPLE DON'T GET BURNED". BUT TAKE HEART . .. 29% "THE YOUNGER YOUR TARGET AUDIENCE, THE GREATER THE POTENTIAL REWARDS REAPED of 16-to-24-year-olds are more likely to purchase from a company after reading a negative review that was successfully resolved by the affected company. FROM ONLINE REVIEWS - BUT BE WARNED, THERE'S A GREATER CHANCE OF A BACKLASH IF YOU SHOULD GET SOMETHING WRONG AND AREN'T SEEN TO BE MAKING IT RIGHT." THE GOLDEN YEARS The older a consumer is, the more likely they are to leave a positive, rather than a negative, review. 65.20% 79.50% 81.70% 85.60% 85.40% 16-24 25-34 35-44 45-54 55+ "FOR COMPANIES DEALING WITH AN OLDER MARKET, OFFERING THEIR CUSTOMERS THE CHANCE TO LEAVE FEEDBACK WOULD BE A WISE OPTION." WHICH WALLET? Looking to position the right product at the right price, all for the right market? "THE FINDINGS SPEAK FOR THEMSELVES - THE YOUNGER YOUR CUSTOMERS ARE, THE LESS DISPOSABLE INCOME THEY HAVE, SO BEST TO OFFER Here's a breakdown of how much each age group spends online per year: THEM LOWER-PRICED ITEMS. WHILE THE OVER 55s HAVE MORE DISPOSABLE INCOME AND ERGO ARE MORE OPEN TO PURCHASING BIG TICKET ITEMS ONLINE." 16-24 £0-£250 25-34 £251-£1,000 35-44 £1,001-£2,000 45-54 £2,001-£4,000 55+ OVER £4,000 POWER TO THE PEOPLE Online review communities' most vocal The second most prolific reviewers are: age group is: Aged Aged "NEVER MIND INTERNET 16-24 66.70% 55+ 61.40% DEMOGRAPHICS - YOUNG OR OLD, CONSUMERS ARE EMBRACING THE POWER OF of which have written of which have written WRITING ONLINE REVIEWS, SO DON'T GET LEFT BEHIND." an online review. an online review. REMEMBER: 01 02 03 Young markets may be the most swayed by online reviews - but they can also be among the most critical. The over 55s market presents a real opportunity for marketers; they're more likely to leave positive feedback and spend more money than other age groups. All age groups are embracing the power of online reviews - and so should business. Find out how to engage with different demographics on review communities - download Trustpilot's free TRUST ECONOMY REPORT Trust Economy Report The True Value of Reviews my Report Reviews Du guney of naty 2000 prigh corumurs canducat puteustie mah Conueido, raoe thut gmiu uARe hae trntomad the way we make Comurieons Find.og more. DsE.Comdider e wiy we msle Purdusing Download now!

Do Different Age Groups use Online Reviews Differently?

shared by trustpilot on Jun 26
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Drill down into internet demographics with an overview of how age plays a key role in online reviews. Younger people are supposedly more web-savvy than older people. So are they more influenced by onl...


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