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Look To The Stars

LOOK TO THE STARS How dealer reviews shape customer choices With the exception of a house, a car is one of the largest purchases any consumer is likely to make. Traditional ways of finding the right dealership are disappearing, and online impressions are taking their place. This makes user reviews even more important than ever before - but how do they affect customer choices? 90% Reviews aren't a niche marketing tool of customers - they're a part of regularly make buying decisions influenced by nearly every single transaction made by consumers today. online reviews Word-of-mouth is the 88% holy grail for any business – but how *** of customers do you capture it? trust reviews as Apparently, reviews much as personal carry the same weight. recommendations? 24: People don't take the word of a single review for granted when conducting The average number of touchpoints a online research. The customer more reviews are interacts with³ available, the more likely they'll feel confident making a buying decision. 40% Employee reputation can bring customers of customers in or drive them will switch to away. Consumer connection with competitors due to a reputation for employees through online reviews is great customer service? vital to the decision making process. Locality and 70% word-of-mouth still of car buyers matter for car ***** make decisions dealerships, but only to based on online an extent. More than 2 dealership reviews* out of 3 car shoppers are taking cues from online reviews. The Impact of Reviews Reviews aren't just about the number of stars that customers give to dealers - they feature subjective information about what to expect when interacting with a business 77% 64% of people read all the text of a review before they make a of survey respondents find both positive and negative purchase, and positive reviews are more likely to result in a sale than negative ones. reviews to be equally helpful when researching dealerships Each positive word increases the star rating by Each negative word decreases the star rating by 12% 15% DealerRater 1. searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803 2. marketingland.oom/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 3. drivingsales.com/blogs/dealerchat/2013/12/17new-study-google-says-car-shoppers-online-shoppers 4. reviewtrackers.com/70-percent-car-buyers-influenced-online-dealership-reviews/ 5. minimaxir.com/2014/09/one-star-five-stars/ 6. boastio/customer-review-statistics/ 7. insightsquared.com/2015/04/100-customer-service-statistics-you-need-to-know/ 8. Deaker Rater online survey

Look To The Stars

shared by DealerRater on Jul 24
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With the exception of a house, a car is one of the largest purchases any consumer is likely to make. Traditional ways of finding the right dealership are disappearing, and online impressions are takin...

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