Buying Local vs. Fair Trade

99¢ $2/0OZEN 400 GOING LOCAL (VS. FAIR TRADE When it comes to making the conscientious choice of knowing where your food comes from, it may be hard to decide between going local or choosing fair trade. We exanine the origins, industry growth, and benefits assaciated with both food movenents. THE ORIGINS The idea of fair-trade consumerism was introduced Purchasing locally grown food is not a new Concept. Up until the advent of refrigeration in the LOCAL late 1800s, most produce and goods were purchased locally. But with technological advances in transportation and refrigeration our food has come from farther and farther away. Over the past 20 years, the push to eat locally has became a In 18th century England. The fair-trade movement as we know it today has deep roets in European FAIR TRADE societies emerging after World War IL In 1946, the Mennonite Central Commitee was the first to develop far-trade supply chains with developing reaction to burgeoning fuel costs of shipping food and the effects of food globalizatien on local farming economies. Countries. I the 1960s, fair trade gained papularity as a political protest against neo-imperialism. Today, fair-trade products have seen more attention in the mainstream market BUYING LOCALLY Lacal-food markets have been gowingin popularity and prevalence in the United States. The USDA reports that he are currendy 7J75 actse farmers' narkats that sel local grown produce and gods. 6.132 7,175 FARMERS' MARKETS 2009 FARMERS MARKETS 2010 MONEY FROM LOCAL PRODUCE REINVESTED IN THE COMMUNITY Far every SI00 worth af local produce purchased, $73 pes dreacly back into the local community and agriculture. WHY PEOPLE CHOOSE LOCAL? $73 The majority fel ht supprtinglecal agriculure, feshness and taste, and convenience are the most important factors when purchasing local itens. 26.9% SUPPORTING LOO AGRCLTURE 26.9% RONESAE •6.7% WHY PEOPLE CHOOSE LOCAL? 18.4% Grocers say that when they launch a pown locally" canpaign they have a 55 percent increase in customer loyahy and a 47 percent increase in new customer COMENENCE 14.6% COMMUNTYATMISPERE retertion MRETY OF LOCALAOLTRE 55% 47% THE I00-MILE DIET I In 2005, a Canadian couple wrote the bestselling book, The 100-Mile Diet: A Yoar of Local Eating," descrbing their aperiences with eating only foods grown within 100 miles of their hone. The diet quickly gew in popularity and inspired people everywhere to enbrace the "locavore" movement. INCREASE IN CUSTOMER LOVALTY NEW CUSTOMERS BUYING FAIR TRADE The interest in fair-tade tems has vasty epanded n the ast few years. Giobal retal saes for far-tade tems has surpassed SA billen anmualy-$2 billen in the US. alane in 2010. $4 BILLION $2 BILLION INTERNATIONALLY IN 2010 US. IN 2010 Denand for fai- trade products is contiruing to grow in developing countries, but the biggest conoumers are sil North America and Europe. Since 1998, sales of certifed fair-trade goods in just the U.S. has generated $150 milion for farmers and farm workers. In 2008 alone, the income generated was $65 milion. That is 43 percent of the total revenue generated since 1998. $12 BILLION E INTO ONIM $I BILLIONE $85 MILLION 57% 43% $65 MILION 1998-2007 UNTED STATES $365 MILLION II FANCE 2008 $304 MILLION - $24 MILLION O SWIERLANO SIB4 MILLION WHY DO FARMERS CHOOSE FAIR TRADE? For producers, certified fair-trade products bring in far more profit than what is generated from conventional markets SIDA MILLION := ESTIMATED ADDITIONAL PROFITS IN 2008 s93 MILLION = AUSTRA $32 MILLION S637,6I0 $473,954 $303,891 FAR-TRADE SALES IN MILLION USO 2008 COFFEE BANANAS TEA SUGAR WHICH TO PURCHASE? FAIR TRADE LOCAL OR REASONS TO BUY LOCAL REASONS TO BUY FAIR TRADE Buying local goods from farmers' markets or local-only grocers helps to infuse money into your local economy and boost local Purchasing fair-trade produce and goods helps to ensure fair manufacturing and trade practices between farmers, apiculture. growers, and grocers. When purchasing products from a large-chain grocery store, only 10 percent of the revenue goes back into the local economy. Fair-trade workers and farmers are guaranteed a minimum price and can get credit for harvests before they come in. 10% On average, produce travels 1,838 miles using II billion gallons of fuel annually. Fair-trade growers have strict no-child-labor regulations, meaning that all children have the right to security, oducation, and play If just 10 percent of items purchased from a market were made locally, 310,000 gallons of Fair trade is currently a means to combat poverty by giving farmers the ability to survive against multinational corporations. fuel could be saved annually. SOURCER LOCALHARVEST.ORGI FARTRADEFEDERATION ORGIAMSUSDA GONI FAIRTRA DE NTERNATIONAL I FAIRTRADE RESOURCE NETWORK ethical ocean" 99¢ $2/0OZEN 400 GOING LOCAL (VS. FAIR TRADE When it comes to making the conscientious choice of knowing where your food comes from, it may be hard to decide between going local or choosing fair trade. We exanine the origins, industry growth, and benefits assaciated with both food movenents. THE ORIGINS The idea of fair-trade consumerism was introduced Purchasing locally grown food is not a new Concept. Up until the advent of refrigeration in the LOCAL late 1800s, most produce and goods were purchased locally. But with technological advances in transportation and refrigeration our food has come from farther and farther away. Over the past 20 years, the push to eat locally has became a In 18th century England. The fair-trade movement as we know it today has deep roets in European FAIR TRADE societies emerging after World War IL In 1946, the Mennonite Central Commitee was the first to develop far-trade supply chains with developing reaction to burgeoning fuel costs of shipping food and the effects of food globalizatien on local farming economies. Countries. I the 1960s, fair trade gained papularity as a political protest against neo-imperialism. Today, fair-trade products have seen more attention in the mainstream market BUYING LOCALLY Lacal-food markets have been gowingin popularity and prevalence in the United States. The USDA reports that he are currendy 7J75 actse farmers' narkats that sel local grown produce and gods. 6.132 7,175 FARMERS' MARKETS 2009 FARMERS MARKETS 2010 MONEY FROM LOCAL PRODUCE REINVESTED IN THE COMMUNITY Far every SI00 worth af local produce purchased, $73 pes dreacly back into the local community and agriculture. WHY PEOPLE CHOOSE LOCAL? $73 The majority fel ht supprtinglecal agriculure, feshness and taste, and convenience are the most important factors when purchasing local itens. 26.9% SUPPORTING LOO AGRCLTURE 26.9% RONESAE •6.7% WHY PEOPLE CHOOSE LOCAL? 18.4% Grocers say that when they launch a pown locally" canpaign they have a 55 percent increase in customer loyahy and a 47 percent increase in new customer COMENENCE 14.6% COMMUNTYATMISPERE retertion MRETY OF LOCALAOLTRE 55% 47% THE I00-MILE DIET I In 2005, a Canadian couple wrote the bestselling book, The 100-Mile Diet: A Yoar of Local Eating," descrbing their aperiences with eating only foods grown within 100 miles of their hone. The diet quickly gew in popularity and inspired people everywhere to enbrace the "locavore" movement. INCREASE IN CUSTOMER LOVALTY NEW CUSTOMERS BUYING FAIR TRADE The interest in fair-tade tems has vasty epanded n the ast few years. Giobal retal saes for far-tade tems has surpassed SA billen anmualy-$2 billen in the US. alane in 2010. $4 BILLION $2 BILLION INTERNATIONALLY IN 2010 US. IN 2010 Denand for fai- trade products is contiruing to grow in developing countries, but the biggest conoumers are sil North America and Europe. Since 1998, sales of certifed fair-trade goods in just the U.S. has generated $150 milion for farmers and farm workers. In 2008 alone, the income generated was $65 milion. That is 43 percent of the total revenue generated since 1998. $12 BILLION E INTO ONIM $I BILLIONE $85 MILLION 57% 43% $65 MILION 1998-2007 UNTED STATES $365 MILLION II FANCE 2008 $304 MILLION - $24 MILLION O SWIERLANO SIB4 MILLION WHY DO FARMERS CHOOSE FAIR TRADE? For producers, certified fair-trade products bring in far more profit than what is generated from conventional markets SIDA MILLION := ESTIMATED ADDITIONAL PROFITS IN 2008 s93 MILLION = AUSTRA $32 MILLION S637,6I0 $473,954 $303,891 FAR-TRADE SALES IN MILLION USO 2008 COFFEE BANANAS TEA SUGAR WHICH TO PURCHASE? FAIR TRADE LOCAL OR REASONS TO BUY LOCAL REASONS TO BUY FAIR TRADE Buying local goods from farmers' markets or local-only grocers helps to infuse money into your local economy and boost local Purchasing fair-trade produce and goods helps to ensure fair manufacturing and trade practices between farmers, apiculture. growers, and grocers. When purchasing products from a large-chain grocery store, only 10 percent of the revenue goes back into the local economy. Fair-trade workers and farmers are guaranteed a minimum price and can get credit for harvests before they come in. 10% On average, produce travels 1,838 miles using II billion gallons of fuel annually. Fair-trade growers have strict no-child-labor regulations, meaning that all children have the right to security, oducation, and play If just 10 percent of items purchased from a market were made locally, 310,000 gallons of Fair trade is currently a means to combat poverty by giving farmers the ability to survive against multinational corporations. fuel could be saved annually. SOURCER LOCALHARVEST.ORGI FARTRADEFEDERATION ORGIAMSUSDA GONI FAIRTRA DE NTERNATIONAL I FAIRTRADE RESOURCE NETWORK ethical ocean" 99¢ $2/0OZEN 400 GOING LOCAL (VS. FAIR TRADE When it comes to making the conscientious choice of knowing where your food comes from, it may be hard to decide between going local or choosing fair trade. We exanine the origins, industry growth, and benefits assaciated with both food movenents. THE ORIGINS The idea of fair-trade consumerism was introduced Purchasing locally grown food is not a new Concept. Up until the advent of refrigeration in the LOCAL late 1800s, most produce and goods were purchased locally. But with technological advances in transportation and refrigeration our food has come from farther and farther away. Over the past 20 years, the push to eat locally has became a In 18th century England. The fair-trade movement as we know it today has deep roets in European FAIR TRADE societies emerging after World War IL In 1946, the Mennonite Central Commitee was the first to develop far-trade supply chains with developing reaction to burgeoning fuel costs of shipping food and the effects of food globalizatien on local farming economies. Countries. I the 1960s, fair trade gained papularity as a political protest against neo-imperialism. Today, fair-trade products have seen more attention in the mainstream market BUYING LOCALLY Lacal-food markets have been gowingin popularity and prevalence in the United States. The USDA reports that he are currendy 7J75 actse farmers' narkats that sel local grown produce and gods. 6.132 7,175 FARMERS' MARKETS 2009 FARMERS MARKETS 2010 MONEY FROM LOCAL PRODUCE REINVESTED IN THE COMMUNITY Far every SI00 worth af local produce purchased, $73 pes dreacly back into the local community and agriculture. WHY PEOPLE CHOOSE LOCAL? $73 The majority fel ht supprtinglecal agriculure, feshness and taste, and convenience are the most important factors when purchasing local itens. 26.9% SUPPORTING LOO AGRCLTURE 26.9% RONESAE •6.7% WHY PEOPLE CHOOSE LOCAL? 18.4% Grocers say that when they launch a pown locally" canpaign they have a 55 percent increase in customer loyahy and a 47 percent increase in new customer COMENENCE 14.6% COMMUNTYATMISPERE retertion MRETY OF LOCALAOLTRE 55% 47% THE I00-MILE DIET I In 2005, a Canadian couple wrote the bestselling book, The 100-Mile Diet: A Yoar of Local Eating," descrbing their aperiences with eating only foods grown within 100 miles of their hone. The diet quickly gew in popularity and inspired people everywhere to enbrace the "locavore" movement. INCREASE IN CUSTOMER LOVALTY NEW CUSTOMERS BUYING FAIR TRADE The interest in fair-tade tems has vasty epanded n the ast few years. Giobal retal saes for far-tade tems has surpassed SA billen anmualy-$2 billen in the US. alane in 2010. $4 BILLION $2 BILLION INTERNATIONALLY IN 2010 US. IN 2010 Denand for fai- trade products is contiruing to grow in developing countries, but the biggest conoumers are sil North America and Europe. Since 1998, sales of certifed fair-trade goods in just the U.S. has generated $150 milion for farmers and farm workers. In 2008 alone, the income generated was $65 milion. That is 43 percent of the total revenue generated since 1998. $12 BILLION E INTO ONIM $I BILLIONE $85 MILLION 57% 43% $65 MILION 1998-2007 UNTED STATES $365 MILLION II FANCE 2008 $304 MILLION - $24 MILLION O SWIERLANO SIB4 MILLION WHY DO FARMERS CHOOSE FAIR TRADE? For producers, certified fair-trade products bring in far more profit than what is generated from conventional markets SIDA MILLION := ESTIMATED ADDITIONAL PROFITS IN 2008 s93 MILLION = AUSTRA $32 MILLION S637,6I0 $473,954 $303,891 FAR-TRADE SALES IN MILLION USO 2008 COFFEE BANANAS TEA SUGAR WHICH TO PURCHASE? FAIR TRADE LOCAL OR REASONS TO BUY LOCAL REASONS TO BUY FAIR TRADE Buying local goods from farmers' markets or local-only grocers helps to infuse money into your local economy and boost local Purchasing fair-trade produce and goods helps to ensure fair manufacturing and trade practices between farmers, apiculture. growers, and grocers. When purchasing products from a large-chain grocery store, only 10 percent of the revenue goes back into the local economy. Fair-trade workers and farmers are guaranteed a minimum price and can get credit for harvests before they come in. 10% On average, produce travels 1,838 miles using II billion gallons of fuel annually. Fair-trade growers have strict no-child-labor regulations, meaning that all children have the right to security, oducation, and play If just 10 percent of items purchased from a market were made locally, 310,000 gallons of Fair trade is currently a means to combat poverty by giving farmers the ability to survive against multinational corporations. fuel could be saved annually. SOURCER LOCALHARVEST.ORGI FARTRADEFEDERATION ORGIAMSUSDA GONI FAIRTRA DE NTERNATIONAL I FAIRTRADE RESOURCE NETWORK ethical ocean" 99¢ $2/0OZEN 400 GOING LOCAL (VS. FAIR TRADE When it comes to making the conscientious choice of knowing where your food comes from, it may be hard to decide between going local or choosing fair trade. We exanine the origins, industry growth, and benefits assaciated with both food movenents. THE ORIGINS The idea of fair-trade consumerism was introduced Purchasing locally grown food is not a new Concept. Up until the advent of refrigeration in the LOCAL late 1800s, most produce and goods were purchased locally. But with technological advances in transportation and refrigeration our food has come from farther and farther away. Over the past 20 years, the push to eat locally has became a In 18th century England. The fair-trade movement as we know it today has deep roets in European FAIR TRADE societies emerging after World War IL In 1946, the Mennonite Central Commitee was the first to develop far-trade supply chains with developing reaction to burgeoning fuel costs of shipping food and the effects of food globalizatien on local farming economies. Countries. I the 1960s, fair trade gained papularity as a political protest against neo-imperialism. Today, fair-trade products have seen more attention in the mainstream market BUYING LOCALLY Lacal-food markets have been gowingin popularity and prevalence in the United States. The USDA reports that he are currendy 7J75 actse farmers' narkats that sel local grown produce and gods. 6.132 7,175 FARMERS' MARKETS 2009 FARMERS MARKETS 2010 MONEY FROM LOCAL PRODUCE REINVESTED IN THE COMMUNITY Far every SI00 worth af local produce purchased, $73 pes dreacly back into the local community and agriculture. WHY PEOPLE CHOOSE LOCAL? $73 The majority fel ht supprtinglecal agriculure, feshness and taste, and convenience are the most important factors when purchasing local itens. 26.9% SUPPORTING LOO AGRCLTURE 26.9% RONESAE •6.7% WHY PEOPLE CHOOSE LOCAL? 18.4% Grocers say that when they launch a pown locally" canpaign they have a 55 percent increase in customer loyahy and a 47 percent increase in new customer COMENENCE 14.6% COMMUNTYATMISPERE retertion MRETY OF LOCALAOLTRE 55% 47% THE I00-MILE DIET I In 2005, a Canadian couple wrote the bestselling book, The 100-Mile Diet: A Yoar of Local Eating," descrbing their aperiences with eating only foods grown within 100 miles of their hone. The diet quickly gew in popularity and inspired people everywhere to enbrace the "locavore" movement. INCREASE IN CUSTOMER LOVALTY NEW CUSTOMERS BUYING FAIR TRADE The interest in fair-tade tems has vasty epanded n the ast few years. Giobal retal saes for far-tade tems has surpassed SA billen anmualy-$2 billen in the US. alane in 2010. $4 BILLION $2 BILLION INTERNATIONALLY IN 2010 US. IN 2010 Denand for fai- trade products is contiruing to grow in developing countries, but the biggest conoumers are sil North America and Europe. Since 1998, sales of certifed fair-trade goods in just the U.S. has generated $150 milion for farmers and farm workers. In 2008 alone, the income generated was $65 milion. That is 43 percent of the total revenue generated since 1998. $12 BILLION E INTO ONIM $I BILLIONE $85 MILLION 57% 43% $65 MILION 1998-2007 UNTED STATES $365 MILLION II FANCE 2008 $304 MILLION - $24 MILLION O SWIERLANO SIB4 MILLION WHY DO FARMERS CHOOSE FAIR TRADE? For producers, certified fair-trade products bring in far more profit than what is generated from conventional markets SIDA MILLION := ESTIMATED ADDITIONAL PROFITS IN 2008 s93 MILLION = AUSTRA $32 MILLION S637,6I0 $473,954 $303,891 FAR-TRADE SALES IN MILLION USO 2008 COFFEE BANANAS TEA SUGAR WHICH TO PURCHASE? FAIR TRADE LOCAL OR REASONS TO BUY LOCAL REASONS TO BUY FAIR TRADE Buying local goods from farmers' markets or local-only grocers helps to infuse money into your local economy and boost local Purchasing fair-trade produce and goods helps to ensure fair manufacturing and trade practices between farmers, apiculture. growers, and grocers. When purchasing products from a large-chain grocery store, only 10 percent of the revenue goes back into the local economy. Fair-trade workers and farmers are guaranteed a minimum price and can get credit for harvests before they come in. 10% On average, produce travels 1,838 miles using II billion gallons of fuel annually. Fair-trade growers have strict no-child-labor regulations, meaning that all children have the right to security, oducation, and play If just 10 percent of items purchased from a market were made locally, 310,000 gallons of Fair trade is currently a means to combat poverty by giving farmers the ability to survive against multinational corporations. fuel could be saved annually. SOURCER LOCALHARVEST.ORGI FARTRADEFEDERATION ORGIAMSUSDA GONI FAIRTRA DE NTERNATIONAL I FAIRTRADE RESOURCE NETWORK ethical ocean" 99¢ $2/0OZEN 400 GOING LOCAL (VS. FAIR TRADE When it comes to making the conscientious choice of knowing where your food comes from, it may be hard to decide between going local or choosing fair trade. We exanine the origins, industry growth, and benefits assaciated with both food movenents. THE ORIGINS The idea of fair-trade consumerism was introduced Purchasing locally grown food is not a new Concept. Up until the advent of refrigeration in the LOCAL late 1800s, most produce and goods were purchased locally. But with technological advances in transportation and refrigeration our food has come from farther and farther away. Over the past 20 years, the push to eat locally has became a In 18th century England. The fair-trade movement as we know it today has deep roets in European FAIR TRADE societies emerging after World War IL In 1946, the Mennonite Central Commitee was the first to develop far-trade supply chains with developing reaction to burgeoning fuel costs of shipping food and the effects of food globalizatien on local farming economies. Countries. I the 1960s, fair trade gained papularity as a political protest against neo-imperialism. Today, fair-trade products have seen more attention in the mainstream market BUYING LOCALLY Lacal-food markets have been gowingin popularity and prevalence in the United States. The USDA reports that he are currendy 7J75 actse farmers' narkats that sel local grown produce and gods. 6.132 7,175 FARMERS' MARKETS 2009 FARMERS MARKETS 2010 MONEY FROM LOCAL PRODUCE REINVESTED IN THE COMMUNITY Far every SI00 worth af local produce purchased, $73 pes dreacly back into the local community and agriculture. WHY PEOPLE CHOOSE LOCAL? $73 The majority fel ht supprtinglecal agriculure, feshness and taste, and convenience are the most important factors when purchasing local itens. 26.9% SUPPORTING LOO AGRCLTURE 26.9% RONESAE •6.7% WHY PEOPLE CHOOSE LOCAL? 18.4% Grocers say that when they launch a pown locally" canpaign they have a 55 percent increase in customer loyahy and a 47 percent increase in new customer COMENENCE 14.6% COMMUNTYATMISPERE retertion MRETY OF LOCALAOLTRE 55% 47% THE I00-MILE DIET I In 2005, a Canadian couple wrote the bestselling book, The 100-Mile Diet: A Yoar of Local Eating," descrbing their aperiences with eating only foods grown within 100 miles of their hone. The diet quickly gew in popularity and inspired people everywhere to enbrace the "locavore" movement. INCREASE IN CUSTOMER LOVALTY NEW CUSTOMERS BUYING FAIR TRADE The interest in fair-tade tems has vasty epanded n the ast few years. Giobal retal saes for far-tade tems has surpassed SA billen anmualy-$2 billen in the US. alane in 2010. $4 BILLION $2 BILLION INTERNATIONALLY IN 2010 US. IN 2010 Denand for fai- trade products is contiruing to grow in developing countries, but the biggest conoumers are sil North America and Europe. Since 1998, sales of certifed fair-trade goods in just the U.S. has generated $150 milion for farmers and farm workers. In 2008 alone, the income generated was $65 milion. That is 43 percent of the total revenue generated since 1998. $12 BILLION E INTO ONIM $I BILLIONE $85 MILLION 57% 43% $65 MILION 1998-2007 UNTED STATES $365 MILLION II FANCE 2008 $304 MILLION - $24 MILLION O SWIERLANO SIB4 MILLION WHY DO FARMERS CHOOSE FAIR TRADE? For producers, certified fair-trade products bring in far more profit than what is generated from conventional markets SIDA MILLION := ESTIMATED ADDITIONAL PROFITS IN 2008 s93 MILLION = AUSTRA $32 MILLION S637,6I0 $473,954 $303,891 FAR-TRADE SALES IN MILLION USO 2008 COFFEE BANANAS TEA SUGAR WHICH TO PURCHASE? FAIR TRADE LOCAL OR REASONS TO BUY LOCAL REASONS TO BUY FAIR TRADE Buying local goods from farmers' markets or local-only grocers helps to infuse money into your local economy and boost local Purchasing fair-trade produce and goods helps to ensure fair manufacturing and trade practices between farmers, apiculture. growers, and grocers. When purchasing products from a large-chain grocery store, only 10 percent of the revenue goes back into the local economy. Fair-trade workers and farmers are guaranteed a minimum price and can get credit for harvests before they come in. 10% On average, produce travels 1,838 miles using II billion gallons of fuel annually. Fair-trade growers have strict no-child-labor regulations, meaning that all children have the right to security, oducation, and play If just 10 percent of items purchased from a market were made locally, 310,000 gallons of Fair trade is currently a means to combat poverty by giving farmers the ability to survive against multinational corporations. fuel could be saved annually. SOURCER LOCALHARVEST.ORGI FARTRADEFEDERATION ORGIAMSUSDA GONI FAIRTRA DE NTERNATIONAL I FAIRTRADE RESOURCE NETWORK ethical ocean" 99¢ $2/0OZEN 400 GOING LOCAL (VS. FAIR TRADE When it comes to making the conscientious choice of knowing where your food comes from, it may be hard to decide between going local or choosing fair trade. We exanine the origins, industry growth, and benefits assaciated with both food movenents. THE ORIGINS The idea of fair-trade consumerism was introduced Purchasing locally grown food is not a new Concept. Up until the advent of refrigeration in the LOCAL late 1800s, most produce and goods were purchased locally. But with technological advances in transportation and refrigeration our food has come from farther and farther away. Over the past 20 years, the push to eat locally has became a In 18th century England. The fair-trade movement as we know it today has deep roets in European FAIR TRADE societies emerging after World War IL In 1946, the Mennonite Central Commitee was the first to develop far-trade supply chains with developing reaction to burgeoning fuel costs of shipping food and the effects of food globalizatien on local farming economies. Countries. I the 1960s, fair trade gained papularity as a political protest against neo-imperialism. Today, fair-trade products have seen more attention in the mainstream market BUYING LOCALLY Lacal-food markets have been gowingin popularity and prevalence in the United States. The USDA reports that he are currendy 7J75 actse farmers' narkats that sel local grown produce and gods. 6.132 7,175 FARMERS' MARKETS 2009 FARMERS MARKETS 2010 MONEY FROM LOCAL PRODUCE REINVESTED IN THE COMMUNITY Far every SI00 worth af local produce purchased, $73 pes dreacly back into the local community and agriculture. WHY PEOPLE CHOOSE LOCAL? $73 The majority fel ht supprtinglecal agriculure, feshness and taste, and convenience are the most important factors when purchasing local itens. 26.9% SUPPORTING LOO AGRCLTURE 26.9% RONESAE •6.7% WHY PEOPLE CHOOSE LOCAL? 18.4% Grocers say that when they launch a pown locally" canpaign they have a 55 percent increase in customer loyahy and a 47 percent increase in new customer COMENENCE 14.6% COMMUNTYATMISPERE retertion MRETY OF LOCALAOLTRE 55% 47% THE I00-MILE DIET I In 2005, a Canadian couple wrote the bestselling book, The 100-Mile Diet: A Yoar of Local Eating," descrbing their aperiences with eating only foods grown within 100 miles of their hone. The diet quickly gew in popularity and inspired people everywhere to enbrace the "locavore" movement. INCREASE IN CUSTOMER LOVALTY NEW CUSTOMERS BUYING FAIR TRADE The interest in fair-tade tems has vasty epanded n the ast few years. Giobal retal saes for far-tade tems has surpassed SA billen anmualy-$2 billen in the US. alane in 2010. $4 BILLION $2 BILLION INTERNATIONALLY IN 2010 US. IN 2010 Denand for fai- trade products is contiruing to grow in developing countries, but the biggest conoumers are sil North America and Europe. Since 1998, sales of certifed fair-trade goods in just the U.S. has generated $150 milion for farmers and farm workers. In 2008 alone, the income generated was $65 milion. That is 43 percent of the total revenue generated since 1998. $12 BILLION E INTO ONIM $I BILLIONE $85 MILLION 57% 43% $65 MILION 1998-2007 UNTED STATES $365 MILLION II FANCE 2008 $304 MILLION - $24 MILLION O SWIERLANO SIB4 MILLION WHY DO FARMERS CHOOSE FAIR TRADE? For producers, certified fair-trade products bring in far more profit than what is generated from conventional markets SIDA MILLION := ESTIMATED ADDITIONAL PROFITS IN 2008 s93 MILLION = AUSTRA $32 MILLION S637,6I0 $473,954 $303,891 FAR-TRADE SALES IN MILLION USO 2008 COFFEE BANANAS TEA SUGAR WHICH TO PURCHASE? FAIR TRADE LOCAL OR REASONS TO BUY LOCAL REASONS TO BUY FAIR TRADE Buying local goods from farmers' markets or local-only grocers helps to infuse money into your local economy and boost local Purchasing fair-trade produce and goods helps to ensure fair manufacturing and trade practices between farmers, apiculture. growers, and grocers. When purchasing products from a large-chain grocery store, only 10 percent of the revenue goes back into the local economy. Fair-trade workers and farmers are guaranteed a minimum price and can get credit for harvests before they come in. 10% On average, produce travels 1,838 miles using II billion gallons of fuel annually. Fair-trade growers have strict no-child-labor regulations, meaning that all children have the right to security, oducation, and play If just 10 percent of items purchased from a market were made locally, 310,000 gallons of Fair trade is currently a means to combat poverty by giving farmers the ability to survive against multinational corporations. fuel could be saved annually. SOURCER LOCALHARVEST.ORGI FARTRADEFEDERATION ORGIAMSUSDA GONI FAIRTRA DE NTERNATIONAL I FAIRTRADE RESOURCE NETWORK ethical ocean"