Australia and New Zealans: The Increased Use of Smartphones in Retail Omnichannel

Australia and New Zealand: The Increased Use of Smartphones in Retail 0mnichannel CONSUMERS WHO SHOP ONLINE ONLINE RETAIL FORECAST ☆ WITH A SMARTPHONE 4 14% annual growth 2014 2016 37% of men use their $21b $26.9b Smartphones to shop online 14%annual growth $4.18b $5.3b 32% AUSTRALIA NEW ZEALAND AUSTRALIA NEW ZEALAND TTT of women use their Smartphones to shop online Did you kow? The immediacy, convenience and portability of Smartphones gives e-tailers greater opportunity to engage shoppers and encourage impulse purchasing. 31% $50-100k = 27% $100k+ = 33% <$50k %3D ANNUAL HOUSEHOLD INCOME ONLINE PURCHASES MADE WITH A SMARTPHONE * 23% PURCHASE PERCENTAGE OF 15-64 YR OLDS SHOPPING ONLINE WITH SMARTPHONES NEW ZEALAND 42 47 48 35 22 16 18% SALES AUSTRALIA 15-17yrs 18-25yrs 26-35yrs 36-45yrs 46-55yrs 56-64yrs ONLINE SHOPPING ☆ ÂÝ Current 2018 STORE RESEARCH ACTIVITIES ШУ MADE WITH A SMARTPHONE 64% 90% Locate NEW ZEALAND NEW ZEALAND TOP REASONS 52% 51% nearby stores 73% 93% TO SHOP OF AUSTRALIANS OF NEW ZEALANDERS ONLINE A☆ AUSTRALIA AUSTRALIA Lower prices 38% OF AUSTRALIANS 31% OF NEW ZEALANDERS Compare prices Convenience SMARTPHONE OWNERSHIP Variety 15-65 YR OLDS EMAIL Ac LIKE NAV Ensure that the MARKETING copy is easy to read; increase text size, use clear fonts like Arial and SHORT TIPS FOR BAR BUY SMARTPHONES emphasise words with bold, italics and colour Design your emails for Keep subject lines short and Use large buttons & calls-to-action Simplify the navigation bar Use a clean and simple email design Smartphones first! to the point instead of links! New Zealand Post: Offering you a 360 degree solution for Australia and New Zealand. Contact Janine Horan, New Zealand Post International Growth & Direct Marketing Director on (02) 9310 7497 or email [email protected] New Zealand Post M www.nzpost.co.nz References: 1, PWC and Frost & Sullivan, Australian and New Zealand Online Shopping Market and Digital Insights, July 2012 2, Frost & Sullivan, 73% of Australians aged 15-65 currently own a smartphone; 93% by 2018, 4th August 2013, 3, Frost & Sullivan, By 2018, New Zealand will have 90% smartphone and 78% tablet ownership levels, 10th December 2013, 4, Frost & Sullivan, Online Shopping in New Zealand reaches 7% of total retail sales in 2013, 4th July 2013, 5, Frost & Sullivan, Online Shopping in Australia to account for nearly 10% of total retail sales by 2017, 16th July 2013, INFOGRAPHIC: RUSSELLTATE.COM