Anatomy of Consumer Convenience

ANATOMY of CONSUMER CONVENIENCE PURCHASING CONVENIENCE TRUMPS PRICE IN STORES AND ONLINE IN-STORE ONLINE PURCHASES PURCHASES 40% 43% FOR CONVENIENCE FOR CONVENIENCE 17% 25% FOR BETTER PRICES FOR BETTER PRICES COMPLAINING CONSUMERS GET MORE SATISFACTION DOING IT IN PERSON 64% FELT SATISFIED COMPLAINING ONLINE 85% FELT SATISFIED COMPLAINING IN PERSON RETURNING MAKING RETURNS TO THE POST OFFICE IS ANNOYING 73% OF RESPONDENTS FELT SATISFIED RETURNING ITEMS IN PERSON ONLY 13% OF RESPONDENTS FELT SATISFIED RETURNING ITEMS ONLINE RECEIVING HELP THE BUSIER YOU ARE THE MORE YOU APPRECIATE HELP 85% vs. 54% 85% OF MOMS WITH KIDS WANT ONLY 54% OF MEN WANT TO BE GREETED AT THE DOOR TO BE GREETED AT THE DOOR Continuumlnnovation.com CONTIN UUM The findings, from Continuum's Survey Design Report, are based on a national survey of more than 1,000 consumers between October 1, 2012 and October 4, 2012. The survey has a margin of error of +/- 3.1 percent.