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Aligning Mobile Marketing With Consumer Behavior

Ocompete ALIGNING MOBILE MARKETING WITH CONSUMER BEHAVIOR Mobile is no longer just an emerging channel. Marketers must understand how consumers are using their devices to drive mobile success. Mobile Shoppers' 21% Path-to-Purchase 54% of consumers own a tablet. 34% 86% of tablets require a wifi connection to access the internet. 45% of smartphone shoppers use their phones to of consumers own smartphones. compare prices. 72% 47% of smartphones have Unlimited data plans. of them use their phones to access the internet, daily. shop online while browsing in stores. Location of Mobile Shopping Activities Access Mobile Internet (Several Times Daily) 80% 70% 67% 60% - 50% - 40% - 34% 30% - 30% 51% 43% 28% 26% 20% - 17% 10% - 0% Home Shopping Work in store Waiting Traveling Dining in line Women are more likely than men to spend time each day accessing the internet from their smartphones. out O compete Compete helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable marketing campaigns. Visit compete.com to access comprehensive data on any of the top million sites on the web. Compete manages the largest panel of its kind in the industry, combining the online behaviors and attitudes from 2 million consumers across the United States. Our online panel is comprised of a statistically representative cross-section of consumers who have given permission to have their Internet clickstream behaviors and opt-in survey responses analyzed anonymously as a new source of marketing research. U.S. Mobile Claimed Behavior Study, Lightspeed Research, Nov. 2012 Compete Fall 2012 Online Shopper Intelligence SurveyTM Compete, Inc. 501 Boylston Street, Boston, Ma 02116 http://www.compete.com Phone: 866-633-8390

Aligning Mobile Marketing With Consumer Behavior

shared by compete on Mar 12
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High-level findings of consumers' mobile shopping and internet behavior

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