Advertising: Times are Changing

Advertising 2013 Edition Special Report DO YOU BUY IT? Volume 01 No.AII TIMES ARE CHANGIN' $62 U.S. Print vs. S57.5 $52.8 S46.5 Online Ad Spending 50 $39.5 $36 40 30 $34.8 Projected Spending from 2011–2016 in the billions (USD) S32 $33,7 $33.2 $32.6 $32,3 20 10 - Online - Total Print 2011 2012 2013 2014 2015 2016 ACCORDING TO A RECENT STUDY CONDUCTED BY THE BBB: 93% of respondents ages 25 Company websites were 40% of businesses who use SEO said it was their most to 34 said they use a search engine to find a company listed as the most trusted advertising medium. effective means of advertising. with which to do business. BELIEVE IT OR NOT With more than $140 billion spent on advertising each year, how much do consumers believe? DO CONSUMERS BELIEVE ADVERTISING? HOW DO BUSINESSES THINK CONSUMERS BELIEVE ADVERTISING? 10% 3% 5% 2% YES NEVER USUALLY NOT NEVER 14% 11% 47% 43% MOST OF YES THE TIME 25% 42% SOMETIMES MOST OF THE TIME USUALLY NOT SOMETIMES Consumer Perceptions Ads are 3% very accurate of Claims Made in Ads Ads are very exaggerated 19% % share of respondents, all forms of advertising Ads are somewhat accurate 21% JANUARY 2013 Ads are 57% somewhat exaggerated 9 IN 10 1 IN 5 young adults ages 18 to 34 say they trust that advertising is honest in its claims at least adults aged 55 and older say they never trust that advertising is honest, compared to less than one in ten 18-to-34-year-olds who say the same. sometimes. ACCORDING TO THIS NIELSEN SURVEY, TO WHAT EXTENT DO YOU TRUST Forms of Advertising? Trust Completely/ Somewhat Don't Trust Much/ At All Recommendations from people I know Consumer opinions posted online Editorial content such as newspaper articles Branded websites Emails I signed up for Ads on TV Brand sponsorships Ads in magazines Billboards and other outdoor advertising Ads in newspapers Ads on radio Ads before movies TV program product placements Ads served in search engine results Online video ads Ads on social networks Online banner ads Display ads on mobile devices Text ads on mobile phones SOURCES: Ambassador eMarketer | StLouis.bbb.org Newspaper Association of America GetAmbassador.com Blog.Nielsen.com | Marketingcharts.com Facebook.com/getAmbassador * * * * * **** * **** ** *** * **** ** +* * * * ***************** *****************