6 numbers that explain why converting leads is so difficult

6 6 numbers that explain why converting leads is so difficult Over 80% [1] of organizations say that increasing new customer acquisitions is the top priority for their sales and marketing teams. But conversion rates remain frustratingly low. Why are businesses not able to close leads despite a plethora of sales and marketing automation tools? It's too late The average B2B buyer is 57% of the way through the buying cycle before contacting a vendor [21 57% 57% The data is dirty A sales rep wastes 25% of her time with incorrect data [3] 25% Leads lack context An average rep spends 30% of his time researching prospects [3] 30% Poor qualification Over 50% of leads are directly passed by marketers to sales [4] 50% Connecting with a prospect isn't easy It takes at least 13 touches to engage with your prospect [51 13. 13+ And sales reps aren't persistent But 68% of sales reps give up after the 4th attempt [51 68% 1 3 @Compilelnc Sources: [1] http://www.csoinsights.com/Publications/Shop/Sales-Performance- Optimization [2] http://www.thinkwithgoogle.com/articles/b2b-digital-evolution.html [3] http://www.mo-cca.com/Resources/Documents/Slides%20_%20Notes.pdf [4] http://www.buyerzone.com/pages/leads/resource-center/stateofB2B.html [5] http://directmarketingpartners.com/blog/entry/why-it-takes-7-to-13-touches-to-deliver-a-qualified-sales-lead-part-1.html