5 Essential Marketing Strategies

5 Essential Marketing Strategies Marketing can be chaotic, Shifting priorities, ongoing revisions, and countless approvals - not to mention tracking, measuring, and reporting the results of campaigns. It can all be over-whelming.A good workflow is a sanity-saver,making teamwork more efficient, eliminating unnecessary errors and stress, and aiding repeat success.use these 5 essential workflows to cure the marketing madness. Mail Prospects ..... . Content Marketing 1. Identify goals & target audiences 2. Plan editorial calendar 3. Assign content to team 4. write content 5. Proofread & peer review 6. Create or choose images 7. Write & schedule social media messages 8. Publish content 9. Distribute content via external sites 10.Respond to post comments 11.Repurpose content into other formats Email Marketing 1. Plan & set goals 2. Map design & layout 3. Write email copy 4. Create workflow in marketing automation tool 5. Test & tweak emails 6. Schedule emails 7. Analyze results to improve future emails Social Media Marketing 1. Source internal content & manage posting calender 2. Monitor feeds & curate external content 3. Post internal & curated text,photo & video updates 4. Monitor responses & engage with followers 5. Run analytics to inform strategies Online PR 1. Conduct audit of current media coverage 2. Set goals 3. Determine audience 4. ID interested & influential reporters 5. Define key messaging 6. Develop pitch 7. Follow up with targets 8. Assess results & set new goals Search Engine Marketing 1. Decide audience of PPC campaigns & goals 2. Define campaign budget 3. Determine optimal keywords for target audience 4. Write ad copy 5. Create the ad landing page 6. Get feedback from team members 7. Split test & tweak 8. Schedule ads 9. Measure & analyse results This Infographics is Brought to you by Mail Prospects www.twitter.com/Mailprospects www.mail-prospects.com Email: [email protected] Phone: 1-888-420-0517 www.facebook.com/MailProspects