Search Marketing and Content Marketing | ProICT LLC

CONTENT MARKETINGG SEARCH MARKETING Why You Can't Have One Without the Other If you want people to find your business (and ultimately buy something from you), being easily found in search engines like Google and Bing is essential. But it's no longer enough to just be found - you must also provide prospective customers with the content they need to make an informed purchasing decision. Here are 5 reasons why search marketing and content marketing go hand in hand. Your prospects are SHARING CONTENT ON SOCIAL MEDIA, Content marketing can You want your company to be help you generate brand awareness and credibility TOP-OF-MIND lo your prospects Interesting content is one of the top 3 reasons people follow brands on social media. Coogle Content on social networks is indexed on Google. and social media 50% of consumers are more likely to click on a search result if a brand appears multiple times on the results page. 61% of consumers feel Bing uses Facebook Likes as a ranking signal when users are logged in. INFLUENCES SEARCH RESULTS better about and are more likely to buy from a company that delivers O GOOGLE shares and is can affect search results. custom content. PEOPLE (and search engines) LOVE VISUAL CONTENT Your prospects are USING SEARCH TO MAKE PURCHASING DECISIONS 53x Photos receive 20 times more Images shared through Pinterest are also indexed Videos are 53 engagement times more likely to generate a 1st page Google ranking 20x through social into Google Images results. 81% of consumers perceptions search for are influenced purchases by search 89% networks like Facebook and Googlet. use Google You'll generate MORE LEADS Sources: TOP-OF-MIND http://www.performics.com/news-room/press-releases/Search-Engine-Usage-Study-92- Percent/1422, http://www.customoontentcouncit.com/sites/default/files/CMO_presentationFINAL pdt, PURCHASING DECISIONS http/leishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading- influence-in-consumer-purchasing-choices/, http://www.webershandwick.com/resources/ws/flash/InRepWeTrust. pdf. MORE LEADS: http://www.hubspot.com/Portals/53/docs/ebooks/the2011stateofinboundmarketingfinal.pdt. SHARING CONTENT http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/, VISUAL CONTENT http://mashable.com/2012/08/30/improve-tacebook-edgerank/, http://blogs.forrester.com/interactive marketing/2009/0/the-easiest-way.html. 57% of marketers have acpuired new customers via their blogs The more content created, the more pages indexed in Google. 50-100 pages brings double-digit lead growth. Google = (6