42 Types of Proof

42 Турes Of Proof LEFT (Quant titative) BRAIN ative) marketing RESULTS © Marketing Results – distribute freely without alteration - www.Marketing Results.com.au * Test data Charts/graphs Specificity Comparisons Scientific Studies Research findings Unique mechanism Reasons why Logical argument Specialisation 3rd party verification Trust seals Certifications Contact information Infographics Before & Afters Case Studies Testimonials Demonstrations Client list Social media proof Social proof Leverage reviews Publicity/Media Valuable content Product photovideo Association to credibility Quote an authority Awards won Founder/team photo Endorsements Guarantees The Sinatra Test Reverse proof Admitting a fault Metaphor/Analogy Don't exaggerate Dog whistle language Takeaway language Human Story Origin story Empathy