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2014 Edelman Trust Barometer

Edelman TRUST & THE BUSINESS-GOVERNMENT DYNAMIC trustbarometer 2014 | ANNUAL GLOBAL STUDY BUSINESS HAS TRUST ADVANTAGE OVER GOVERNMENT IN 21 OF 27 MARKETS GLOBAL 58% Business 44% Government 20+pts. Higher Trust in Business 1-20 pts. Higher Trust in Business Equal Trust Higher Trust in Government HISTORIC GAP BETWEEN OVER HALF SEE GOVERNMENT ROLE AS BUSINESS & GOVERNMENT TRUST PROTECTING CONSUMERS FROM BUSINESSES 60% 58% 14 point trust gap between business & 50% 50% government 11111 44% 40% 43% 2009 2010 2011 2012 2013 2014 DESIRE FOR REGULATION GREATER IN MARKETS BY A THREE-TO-ONE MARGIN INFORMED FACING INDUSTRY-SPECIFIC ISSUES OR DEBATE PUBLICS CALL FOR INCREASED GOVERNMENT REGULATION OF BUSINESS FINANCIAL SERVICES FOOD AND BEVERAGE ENERGY UK China Germany 66% Too much regulation (Global finding) 73% 84% Not enough regulation (Global finding) Too much regulation (Global finding) Not enough regulation (Global finding) BUSINESS HAS PERMISSION TO PLAY A ROLE IN REGULATION & DEBATE 79% 74% 74% 71% %24 The energy industry should be a more active participant in the broader debate over [COUNTRY] The food and beverage industry should be a more active participant in the broader debate in [COUNTRY] over solutions to food and nutrition policy issues The financial services industry should be a more active When policymakers are developing new regulations on businesses and industries, they should consult with multiple stakeholders (i.e. NG0S, academics, the affected businesses/industries, etc.) participant in the broader debate over the future of the energy policy [COUNTRY] banking system before making final decisions visit www.edelman/Trust2014 for more information

2014 Edelman Trust Barometer

shared by EdelmanPR on Jan 22
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The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world ...


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