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2014 Digital Trends and Predictions from Marketing Thought Leaders

2014 DIGITAL TRENDS AND PREDICTIONS FROM MARKETING THOUGHT LEADERS CREATED BY ReferralCandy MORE MOBILE 1 THAN EVER "YOUR FAVORITE HOTDOG BUN IS ON OFFER NEARBY!" MORE WEARABLE TECHNOLOGY WILL BE UBIQUITOUS LOCATION-BASED MARKETING Ле DEPENDENCE TREASURE TROVE OF INSIGHTS FROM ITS DATA! ON DEVICES EXPECTATION OF 9 SERVICES AND PERSONALIZATION AARON STROUT MA NAGING DIRECTOR AT W20 GROUP, co-AUTHOR OF LOCATION-BASED MARKETING FOR DUMMIES NANCY BHAGET VICE PRESIDENT OF MARKETING STRATEGY AT INTEL MORE TO SERVE UP APPS: INCREASINGLY INFORMATION YOU WANT SMART, CONTEXT -AWARE ANTICIPATORY COMPUTING EVEN BEFORE YOU ASK FOR IT MARSHALL KIRKPATRICK CEO OF LITTLE BIRD AND LOCATION SENSITIVE. SMARTPHONES & TABLETS: HUGE POTENTIA L RIGHT HERE THE CENTER OF CONSUMERS' LIVES DONAL DALY CEO AND FOUNDER OF THE TAS CROUP, AUTHOR OF FOUR BOOKS INCLUDING ACCOUNT PLANNING IN SALESFORCE NOAH ELKIN PRINCIPAL A NA LYST, EMARKETER COMMUNITY, COMMUNITY, COMMUNITY LOVE THE BRAND! HELP ONE ANOTHER! COLLABORATE TOGETHER! COMPANIES WILL LEVERAGE COMMUNITIES AS A FORUM 2014 WILL BE A YEAR OF ADVOCACY OPRODUCTLOVER BEST PRODUCT IVE EVER USED! YOU SHOULD TRY IT TOO! PASSIONATE CAND INFLUENTIA L) ADVOCATES CAN HELP YOU GROW YOUR BUSINESS 8219 RETWEETS LOVE THIS PRODUCT! I'VE BEEN USING IT AND IT'S AWE SO ME! 2789 FAVOURITES MARK CURTIS CEO OF BRANDERATI HELP! SOMETHING'S WRONG WITH MINE. THE RISE OF COLLABORATIVE ECONOMY OH DEAR, HOW MAY I HELP? WILL HAVE SIGNIFICANT DIGITAL IMPACT. VALA AFSHAR CHIEF MARKETING OFFICER FOR EXTREME NETWORKS, CO-AUTHOR OF THE PURSUIT OF SOCIAL BUSINESS EX CELLENCE PRODUCTS PLIDE A COMPANTE MOTIVATE A MARKETPLACE MARKETPLACE SERVICE JEREMIAH OWYANG CHIEF CATALYST OF CROWD COMPANIES, A BRAND COUNCIL FOR THE COLLABORATIVE ECONOMY BRANDS: THE NEW MEDIA PRODUCERS IN TODAYS PO DC AST, WE HAVE INVITED. 5 TIPS & TRICKS FROM THIS BRAND BRANDS WILL ACT AS PRODUCERS USE CONTENT WISELY IN MARKETING PLANS, AND YOU WILL SUCCEED. COMPA TIBILITY OF CONTENT ACROSS ALL SCREENS USE NEW MEDIUMS TO ENGAGE TARGET MARKETS MICHAEL BRENNER VICE PRESIDENT OF GLOBAL MARKETING AT SAP t SHARING OF CONTENT VIA SOCIAL MEDIA USING OTHER PEOPLE'S MONEY IMAGES AND VIDEO JEFFREY HAYZLETT PRIMETIME TELEVISION SHOW HOST ON BLOOMBERG, AUTHOR OF BESTSELLING BOOKS THE MIRROR TEST A ND RUNNING THE GAUNTLET AS A GO-TO VIRAL TACTIC WILL EXPAND GERING DING DING DING BRANDED CONTENT MARKETING WILL BE EVERYWHERE SUZANNE FANNING PRESIDENT OF THE WORD OF MOUTH MARKETING ASS0CIATION CWOMMA> BUILD IT? MEDIA COMPANY BUY IT? :::: ADVERTORIAL 2.0 WILL BECOME A MAJOR PART OF THE MARKETING MIX, AS NATIVE ADVERTISING MAKES A COME-BA CK JOE PULIZZI FOUNDER OF CONTENT MARKETING INSTITUTE AND AUTHOR OF EPIC CONTENT MARKETING SOCIAL NETWORK!NG START PODCASTING NOW NEWS/INFORMATION SITES SITES K STRENGTHS OF PODCAST JAY BAER 20MINS DIGITAL MARKETING CONSULTANT AND AUTHOR OF THE NYT BESTSELLER YOUTILITY REACH PEOPLE WHEN THEY COMMUTE AVERAGE COMMUTE TIME /LENGTH OF EPISODE MICHAEL STELZNER FOUNDER OF SOCIAL MEDIA EXAMINER, HOST OF THE SO CIAL MEDIA MARKETING PODCAST, AUTHOR OF LAUNCH SOCIAL MEDIA: NO LONGER THE WILD WEST SOCIAL MEDIA SOCIAL MEDIA: PR AND CUSTOMER SERVICE WILL FIND THEIR WAY INTO SOCIAL MEDIA MARKETING MORE "PAY-TO-PLAY" THAN EVER WELCOME ON BOA RD! CYSTOMET "SEWICE SOCIAL MEBIA MARKETER GUY DAVE KERPEN SOCIAL MEDIA MARKĒTING DEPARTMENT CEO OF LIKEABLE LOCAL AND THE NYT BESTSELLING AUTHOR OF LIKEA BLE SOCIAL MEDIA AND LIKEABLE BUSINESS AUGIE RAY A FORMER FORRESTER ANALYST AND VOICE OF CUSTOMER PROFESSIONAL ENGAGEMENT BY THE CONVERGENCE OF THE DISCIPLINES OF UX DESIGN AND BRAND STORYTELLING LEAN STARTUP PRACTICES FROM SOCIAL MEDIA COMPANIES TRANSFORMING THE NON-DIGITAL WORLD STORY IDEAS LEARN BUILD ADAM KLEINBERG CEO OF TRACTION DATA PRODUCT K MEASURE DANA OSHIRO SENIOR MARKETING MANAGER FOR CODE FOR AMERICA CHANGING ATTITUDES ABOUT SOCIAL HONEY, I'M NOT SÚRE I LIKE OR TRUST YOU ANYMORE. DIGITAL AND SOCIAL MEDIA BE MORE AWARE OF PRIVATE CONTENT SHARING AND DISAPPEARING SOCIAL MEDIA EMERGENCE OF LIFE-CENTRIC TECHNOLOGIES AS PEOPLE "RETURN TO REAL LIFE" HEAVYBAG ROUND 2 HEARTRATE 185 ROBBIN PHILLIPS DAVID BERKOWITZ CHIEF MARKETING OFFICER OF MRY PRESIDENT OF BRAINS ON FIRE, co-AUTHOR OF BRAINS ON FIRE & THE PASSION CONVERSATION HOAXES WILL MAKE THE DIGITAL WORLD MORE DISTRUSTING THAN EVER BILL GATES WANTS TO GIVE YOU MONEY! HOW TO CHARGE AN IPOD WITH AN ONION DAVID DEAL DIGITAL MARKETER AND SOCIAL MEDIA CONSULTANT THE COMPUTERIZED 6 FUTURE IS NOW I KNOW WHAT YOU ARE THINKING AND THE ANSWER IS YES. COGNITIVE COMPUTING: THE NEXT BIG TREND THE RISE OF MORE INTELLIGENT SOCIAL LISTENING SOLUTIONS SMARTER THAN YOU THINK SUSAN EMERICK MA NAGER OF ENTERPRISE SOCIAL STRATEGY & PROGRAMS AT IBM,CO-AUTHOR OF THE MOST POWERFUL BRAND ON EARTH SOCIAL LISTENING MACHINE THE "INTERNET" OF THINGS: MARK FIDELMAN BRANDS AND PRODUCTS WILL FIND YOU INSTEAD OF YOU SEARCHING FOR THEM CEO OF RAYNFOREST, AUTHOR OF SOCIALIZ EDI PAY ATTENTION TO BITCOIN AND VIRTUAL CURRENCY LIGHTS AND TEMPERATURE POWER DOWN NEW AUDI CAR y CARE TIPS - 10 MIN TURN ON VEHICLE WOULD YOU LIKE TO PLAY THE PODCA ST? RAGY THOMAS CEO AND FOUNDER OF SPRINKLR MITCH JOEL PRESIDENT OF TWIST IMAGE, AUTHOR OF CTRL A LT DELETE & SIX PIX ELS OF SEPARATION CREATED BY S ReferralCandy SOURCES: httP://www.forbes.comnarketing-thOvont-leades/1217/2014-digital-trends- and-p http://www.42terabytes.com/the-market-potentlal-of-what-we-already-have-the- collaborative-econorhy/ http://leanst/

2014 Digital Trends and Predictions from Marketing Thought Leaders

shared by ReferralCandy on Jan 10
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Late last year, the folks at Forbes did a great job compiling a thought-provoking list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are ...

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