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15 digital trends for 2015

trends for 2015 Bell Pottinger Digital has identified the 15 digital marketing trends you need to know for the year ahead. Their analysis looks at the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year. This helps us understand what will make areal impact in the New Year. 358% increase 12,530 mentions I. Apple's entry to the market represents a critical piece of the mobile payments jigsaw. This is a pivotal moment for digital payments and one that demonstrates the momentum behind mobile and contactless services. Steve Perry, Chief Digital Officer at Visa Europe Near field By 2017, HALF of today's smartphone userswill be using mobilewallets as their preferred payment method. communication 283% increase 1,126,700 mentions 2. 4.9 billion connected"things" willbe in use in 2015, reaching 25 billion by 2020. Internet of Things Businesses will spend more than ($40 billiondesigning implementing and operating the Internet of Things in 2015. 220% increase 1,793-574 mentions 3. Apple's iWatch category launch will be one of its most important and brand-reinforcing launches in years. James McQulvey, Vice President and Principal Analyst at Forrester Europe Wearables 79 million estimated wearables sold next year. 167% increase 6,597 mentions 51% of businesses plan to increase internal comms budgets by an average of 17%. Internal communications By 2015 HALFOF devices on a corporate network will be mobile. 145% increase 82,618 mentions A great story is one thatyou tell someone, but also one that's designed to be told to other people too. When we do that, it spreads, and we add value to our brand. Guy Duncan, Global Creative Director at Coca-Cola Blog posts with visuals drive Storytelling 180% more engagement. 6.5 73% increase 165,898 mentions Branded content was the most popular content marketing tactic in 2014, and will grow from 37% to 47% in 2015. Branded content It's not just about film or ads or sponsorships, it's about creating experiences and things that people will talk about. It is going to be how a lot of brands communicate in the future. James Thompson, Global Managing Director of Reserve Brands at Diageo 64% increase 348,468 mentions 60% of retail marketers plan to use beacons in 2015. Beacons Sectors to watch for beacons in 2015: • Retail • Public spaces • Museums & Galleries & Events • Restaurants • Conferences 49% increase 68,443 mentions Companies that are personalising web experiences are seeing an average 19% uplift in sales. Personalisation 56% of consumers say they would be more inclined to use a retailer if it offered a good personalised experience. 9. 41% increase 5,032,773 mentions Global spending on Big Data will grow at a CAGR of 46% between 2015 and 2020. BIG Data 8-% of Fortune 500 organisations will fail to exploit Big Data effectively for competitive advantage in 2015. 41% increase 3,216,16; mentions B2B businesses with blogs generate IO. 67% more leads per month than those without. Content marketing 58% of B2B marketers plan to increase their content marketing budgets in 2015. 38% increase 400,242 mentions We used to say seeing is believing. Now we have to say experiencing is believing. IL. Shuhel Yoshida, Head of Sony Worldwide Studios at Sony By 2017 more than 2.5 billion mobile AR apps will be downloaded. Augmented reality 35% increase 1,160,336 mentions 12 By 2017 20% of retailers will use 3D printing 3D printing to create personalised product offerings. The global 3D printing market will grow from $2.5b in 2013 to $16.2b by 2018. 16% increase 252,537 mentions Consumers are more likely to consider a brand as a result of realtime marketing. Real-time of agencies and brands 21% have budgeted for real-time marketing in 2015. 6% increase 1,433-582 mentions 14 UK mobile internet browsing has shot up 69%, accounting for 23.2% of all usage. For the very firsttime, brands are starting to see that you can tell beautiful stories on Mobile mobile devices. Carolyn Everson, VP Global Marketing Solutions at Facebook increase 384.938 mentions The global gamificiation marketwill grow to 68.4% by 2018. 80% Gamification of global organisations will have a gamified application or process in place by 2017. Bell Pottinger [email protected] +44 203772 2660 @BellPottinger Sources: Calisle and Gallegher Consulting Group|Canalys|Content Marketing Institute |Desmart|Digital Marketing Bureau Forrester |Gartner | Google |Marketer Marketing|02The Rise of Me-tail|Real-Time for the Rest of Us, by Evergage|StatCounter|Statista| Swirl Networks| The Big Data Market:Business Case, Market Analysis & Forecasts 2015- 2020| The Guardian

15 digital trends for 2015

shared by BellPottingerDigital on Dec 16
Research by Bell Pottinger reveals the 15 top digital trends that are set to change the way brands communicate in 2015. The analysis, undertaken by Bell Pottinger Digital, the group’s digital consu...


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